Senior Regional Marketing Manager, North America (Hybrid)

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission
  Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it
  We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers
  We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution
  Driven by passion and precision, ​we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster
  We learn as we grow, dare to try, ​and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

The Role:
The Senior Regional Marketing Manager, North America leads Nitro's marketing in its largest region, turning global campaigns into pipeline and revenue for the US and Canadian sales teams. For about the first 12 months, from 1 Nov 2026, the role also leads the APAC and EMEA regional marketers while the Director, Global Marketing is on leave. From February 2027 it will be the only regional marketer based in North America, so it must deliver the region's programmes hands-on, without local team support.
During that period it is a player-coach role: hands-on ownership of the North America plan, plus day-to-day leadership of the other two regions. When the Director returns, the role reverts to an individual contributor role reporting to her, so it suits someone who wants the leadership stretch and the hands-on regional work.

What you'll be doing:
Leadership
• Take a temporary player-coach role, guiding the regional marketing leaders in each market while the Director, Global Marketing is on leave.
• Work closely with the VP Revenue Marketing to set clear goals, run regular 1:1s and performance reviews, and provide continuity on development plans for each team member.

Regional marketing
• Own the North America marketing plan, budget and pipeline targets, aligned to the global plan set by the Director, Global Marketing.
• Localise and launch global campaigns for US and Canadian audiences, with Revenue Marketing Campaigns and Product Marketing.
• Run regional demand programmes: events, webinars, field marketing, ABM and partner co-marketing (with Global Partner Marketing).
• Partner with North America Sales leadership on territory priorities, pipeline reviews and sales enablement.
• Work with Performance Marketing and Marketing Automation to optimise regional paid, email and nurture activity.
• Report on regional pipeline, revenue contribution and programme ROI, and share learnings with APAC and EMEA peers.

What we're looking for:
Essential
• 7+ years in B2B marketing, with 3+ years in regional, field or demand generation marketing for North America.
• Team leadership experience: at least 2 years directly managing marketers, including coaching and performance management; leading across more than one region or market is a plus.
• Track record of owning a regional pipeline target and budget, with quantified results.
• Experience partnering closely with Sales leadership on pipeline and territory plans.
• Hands-on with marketing automation, CRM and campaign reporting.
• Comfortable working across time zones with a global team based mainly in Dublin.
Desirable
• Background in SaaS, ideally document productivity, eSignature or adjacent categories.
• Experience with ABM and partner co-marketing programmes.
• Experience growing a team as a region scales.

What success looks like
First 90 days
• Clear goals and development plans in place for the APAC and EMEA regional marketers.
• Review of current North America programmes and pipeline contribution.
• North America marketing plan for the next two quarters agreed with the VP, Revenue Marketing and Sales leadership.

First 12 months
• Regional pipeline and revenue targets met or exceeded.
• APAC and EMEA plans delivered through the cover period, with both regional marketers retained and developing, and a clean handover of the team to the Director, Global Marketing on her return.
• A repeatable regional campaign and events calendar running with Sales.
• Shared regional playbook adopted with APAC and EMEA peers.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Flex Time Off
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments.

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
125K - 140k CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

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