Senior Sales Executive - Eleiko

Senior Sales Executive in France - Eleiko, Strength and Fitness Equipment

Location: France, field-based with nationwide travel. The strongest opportunities are around Paris and the South of France.

Our client is Eleiko, the Swedish strength equipment brand trusted by the world’s best athletes, clubs and training facilities since 1957. They’re looking for a Senior Sales Executive to win new business across France, taking one of the most respected names in fitness equipment into gyms, hotels, corporate and residential projects, and high-performance sport nationwide.

This is a genuine new-business role for someone who loves the hunt. Eleiko already works with the French national rugby team, Stade Français and around half of the Top 14 clubs, but it hasn’t yet taken that reputation into every corner of the French market. That’s where you come in, with the whole country open to you, a sector remit that’s deliberately broad and nearly 70 years of strength heritage behind every conversation you have.

On offer is a competitive package with uncapped commission and a company car, a close-knit French team backed by support from Sweden, and real scope to grow into sales management as the French business develops.

Working pattern: Full time and permanent. You’ll be field-based and out in the market, with regular client visits across France, trade shows and occasional international travel, including trips to Sweden.

Key responsibilities:

• New business development: Identify, open and win new customers across France, from independent and premium gyms to hospitality, corporate, residential and high-performance sport.

• Network activation: Put your existing industry relationships to work from day one, turning contacts into meetings, projects and orders.

• Pipeline and CRM: Build a visible pipeline of new customers and deals in the CRM, with accurate forecasting and regular updates to the France Sales Manager.

• Market presence: Spend real time in the field, visiting clients, attending trade shows and raising Eleiko’s profile with gyms, designers and architects nationwide.

• Channel partners: Identify and support distributors and resellers where they open a sector faster, while keeping direct sales as the priority.

• Brand building: Bring fresh ideas to grow Eleiko in France, such as educational events for independent gyms and hosting key customers on visits to Sweden.

About you:

• Sector experience: Typically 4+ years in B2B sales, ideally in commercial fitness equipment or a closely related field, with a proven record of winning new business.

• Active network: An established network across French gyms, operators, sport, hospitality or design, and you actively use it to create real opportunities.

• Hunter mentality: You’re self-starting and motivated by opening new accounts, and you enjoy building a book of business rather than inheriting one.

• Life on the road: You genuinely enjoy being out in the market and are comfortable travelling across France and internationally.

• Languages: Native or fluent French with strong professional English, as communication with Sweden and Eleiko’s global meetings take place in English.

• Team player: You work autonomously day to day, fit in well with the French team and keep the business informed through disciplined use of the CRM.

What’s in it for you:

• Uncapped commission linked to the gross profit you generate, paid monthly.

• An annual bonus that scales above target.

• A car allowance during probation, followed by a company car.

• The chance to grow a world-leading Swedish strength brand across France.

• International travel, trade shows and visits to Eleiko in Sweden.

Your recruiter for this role is Abhishek Lakhina, Managing Director at Love Recruitment International, and can be contacted simply by applying for the role below. Abhishek and Love Recruitment International are specialist fitness and leisure recruiters, placing talent across the USA, Europe, the Middle East, the UK and Australia. If you’re keen to be considered, please ‘Apply Now’.