Senior SEA & CRM Manager (m/f/d)

WHY CFAB?

Behind every campaign, every product, and every growth milestone stands a team that takes ownership, moves fast, and delivers results. That is what cfab is all about.

What looks like a strong fashion brand from the outside is powered by high performance, fast execution and people who work with real intensity to drive our growth every day.

We’re looking for a Senior SEA & CRM Manager (m/f/d) to drive and scale two of our key growth channels: paid search and CRM. You will build, structure and optimize our SEA activities across international markets and at the same time own our email and SMS marketing, from automated flows to campaigns. The goal is to win new customers efficiently through search and turn them into loyal repeat buyers through CRM.

YOUR IMPACT

• Own and scale our entire SEA setup across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, YouTube and GDN campaigns
• Develop and execute international SEA strategies across markets such as DACH, NL, FR, UK and the US
• Own campaign structures, testing and continuous optimization, and develop creatives together with our Creative, Data and Brand teams
• Continuously improve our tracking setup using Google Tag Manager and Google Search Console, and manage product feeds through Google Merchant Center
• Build and run our email and SMS marketing, including automated flows such as welcome series, abandoned cart and browse, post-purchase, win-back, replenishment and VIP
• Plan and run the CRM campaign calendar around launches, sales and seasonal peaks such as Black Week and Christmas
• Build segments by purchase behaviour, RFM, product category and lifecycle stage, and personalise content with dynamic product blocks, recommendations and behaviour-based triggers
• Grow our email and SMS list through sign-up forms and pop-ups while keeping list quality high
• Run A/B tests and holdout groups and keep email deliverability at a high level
• Identify new growth opportunities and develop tailored approaches for our international expansion
• Define budgets, own SEA and CRM KPIs such as share of revenue from CRM, repeat purchase rate, customer lifetime value, retention by cohort and list growth, and report regularly to leadership

WHY YOU WOULD BE A GOOD FIT FOR US

• 4+ years of hands-on SEA experience, ideally in a fashion or D2C environment
• 2+ years of hands-on experience building and running email and SMS marketing for an e-commerce brand, including setting up and optimizing automated flows
• Strong expertise across the Google and Microsoft Ads ecosystem, especially Search, Shopping, Performance Max and YouTube
• Proven experience scaling paid search across multiple international markets
• Strong understanding of bid strategies, audience setups, testing frameworks and creative testing
• Experience with Google Tag Manager and Google Merchant Center
• Hands-on experience with a CRM platform such as Klaviyo, Braze or Salesforce Marketing Cloud
• Solid knowledge of email deliverability, including sender reputation, SPF, DKIM and DMARC, list hygiene and Gmail/Yahoo sender requirements
• Strong analytical mindset and the ability to judge test results properly
• Experience with GA4, MMM or Looker Studio is a plus
• High level of ownership, initiative and speed of execution, with clear and structured communication
• Fluent English, both written and spoken, German min. C1

WHAT YOU CAN EXPECT AT CFAB

• Permanent employment contract
• 31 vacation days
• Flexible trust-based working hours & up to 2 days of remote work per week
• Apple equipment (MacBook & iPhone)
• Paid team lunches three times per week
• Monthly flexible benefits (e.g. FitX membership or Probonio credit)
• Corporate benefits & exclusive discounts
• In-office manicure & barber appointments
• Monthly product vouchers
• Optional company car available after the probation period
• A personal birthday voucher
• Regular team events & celebrations
• Plenty of room for your ideas, ownership, and active co-creation

WHAT MOTIVATES US

At cfab ambition and speed go hand in hand with high standards for our work. We don’t just want to develop ideas: we want to bring them to life quickly and see what comes of them. For us, it’s not just about good ideas, but above all about the results they produce.

Our growth is driven by people who set high standards, drive things forward, and want to grow alongside us. Here you’ll have the space to take on responsibility, develop your skills, and make your own impact visible.

READY TO CREATE WHAT’S NEXT?

Let’s make it happen.