Senior SEA/SEO Specialist & Creative Lead - Freelancer

Senior SEA/SEO Specialist & Creative Lead - Freelancer The Context: Playing in the Big Leagues At NetTenders , we operate at scale. With an ecosystem of 4 distinct brands and over €7 million invested annually in Google Ads , user acquisition isn't just a support function—it is the engine of our growth. We are looking for our Hybrid SEA Expert . Someone who masters the Google algorithms perfectly, but also understands that to profitably spend €7M, you need Ads (Copy, Images, Videos) that crush the competition. Your Mission: Maximize Profitability on a Massive Scale 1. SEA: High-Performance Pilot (€7M/year) Large-Scale Management: You will pilot and arbitrate a €7M+ advertising investment across 4 brands. Strategy & Structure: You go far beyond "Smart Bidding." You structure accounts for perfect granularity, isolate top performers, and ruthlessly optimize Quality Score. Scaling: You identify growth opportunities to scale campaigns without degrading ROAS. Data Analysis: You live in Google Ads, GA4, and Excel. You make the data speak to justify every euro invested. 2. Ads Creative: The Key to Your Performance With this budget level, ad fatigue is your enemy. You are responsible for the creative performance. Elite Copywriting: You write Google Ads (RSAs) and extensions that guarantee a CTR above market standards. You know exactly which words trigger a click. "Performance" Art Direction: For Display, YouTube, and Social, you design (or brief) high-impact visuals and videos. You know that a 15-second video must hook the viewer in the first second. Creative A/B Testing: You constantly test new angles ("Hooks") to feed the algorithm and maintain stable acquisition costs. 3. SEO & Synergies Supervise organic referencing (SEO) strategies. Align SEO and SEA semantics to dominate the SERPs across our 4 brands, ensuring we don't pay for traffic we already own organically. The Ideal Profile Proven Expertise: You have managed significant budgets (millions per year or >€100k/month). The figure of €7M excites you, it doesn't scare you. The Rare Double Skill Set: You are a bidding mathematician AND an ad creative . You know that the best technical settings cannot save a boring ad. Copywriting Skills: Your ad copy is sharp, error-free, and persuasive. Multi-Brand Mindset: You can switch from Brand A's universe to Brand B's with agility. Tech Stack Ads: Google Ads (Expert level), Google Ads Editor, Meta Business Manager. Data: Google Analytics 4 (Advanced). Creative: Canva, Adobe Suite, CapCut (for video ads). SEO/Analysis: [Semrush / Ahrefs / etc.]. Why is this role unique? The Budget: Few positions offer a €7 million playground . You will have the resources to match your ambitions. The Impact: You are at the core of NetTenders' reactor. Your optimizations have an immediate impact on the group's revenue. The Autonomy: We are looking for a Pilot, not just an executor. Department Business Development & Marketing Locations Barcelona Remote status Fully Remote About Netenders Holding Netenders is an international distributor of omnichannel brands, specialising in blank & customised apparel, both for B2B and B2C. Offering a wide range of customers quality products and the best prices. Founded in 2017 Co-workers 40 Turnover 47M