Senior SEO & GEO Specialist

The Opportunity:

Search is changing fast, and that is exactly what makes this role exciting. Visibility is no longer only about ranking in Google. It is about helping brands become discoverable, trusted and useful wherever people search, ask questions and make decisions across traditional search, answer engines and generative AI platforms.

RCJ is looking for a Senior SEO & GEO Specialist who wants to help define what modern organic visibility looks like for our clients. You will lead strategies spanning SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and AI visibility, combining proven search fundamentals with an active test-and-learn approach to emerging platforms, behaviours and measurement.

This role is for someone who is not threatened by the effect of AI on search. You are energised by the evolution. You want to test hypotheses, challenge old assumptions, find out what earns visibility and citations, and turn those learnings into practical client strategies.

You will work across technical SEO, content and entity strategy, structured data, authority development, digital PR opportunities, analytics and AI-search experimentation. You will also help clients and internal teams understand what is changing, what still matters and where to act next.

As a multiple Mumbrella Award finalist with several new client wins, RCJ is entering an exciting phase. For the right person, this is a chance to shape a growing capability, take meaningful ownership of client outcomes and play a leading role in what comes next.

About You:

You are a senior search practitioner with strong SEO foundations and a genuine curiosity about how discovery is evolving. You understand that technical health, useful content, authority and clear information architecture remain critical, while the surfaces and signals influencing visibility continue to expand.

You are comfortable moving between strategy and hands-on delivery. One day you may be diagnosing an indexation issue or migration risk; the next you may be analysing whether a client is being cited in AI-generated answers, developing an entity strategy, improving answer-ready content or designing a controlled visibility experiment.

You use data to form a point of view, but you do not wait for perfect certainty before testing. You can explain complex search changes in plain language, turn findings into prioritised actions and confidently guide clients, developers, content teams and internal stakeholders.

You see AI as a tool and a new discovery environment, not a shortcut. You apply judgement, validate outputs and use experimentation to build repeatable practices.

Key Responsobilities:

· Lead organic visibility strategies across SEO, GEO, AEO and emerging AI-search experiences for a portfolio of clients

· Own technical SEO strategy and delivery, including crawlability, indexation, rendering, site architecture, internal linking, migrations, redirects, canonicals, Core Web Vitals, structured data and JavaScript SEO considerations

· Conduct search intent, audience, competitor, content-gap and entity research to identify opportunities across traditional and AI-led discovery journeys

· Develop content and information-architecture recommendations that improve relevance, topical authority, answer readiness, usability and conversion potential

· Create and implement structured data, schema and entity-signalling recommendations that help search and AI systems interpret client brands, services, products and expertise

· Audit client visibility across Google Search, Google AI Overviews, ChatGPT, Gemini, Microsoft Copilot, Perplexity and other relevant discovery platforms

· Design test-and-learn programs for AI visibility, including prompt sets, citation monitoring, content experiments, source analysis and documented hypotheses

· Identify authority-building opportunities through digital PR, expert content, third-party citations, local search assets and trusted industry sources

· Define meaningful measurement frameworks across rankings, organic traffic, conversions, search features, answer inclusion, AI mentions, citations and share of visibility

· Use Google Search Console, Google Analytics 4 and specialist SEO platforms to diagnose performance, evaluate impact and turn data into clear actions

· Prepare senior-level strategies, roadmaps, reports and presentations that connect search activity to client objectives and commercial outcomes

· Work closely with content, development, performance, social, creative and account-service teams to integrate organic visibility into broader client programs

· Provide clear briefs, quality assurance and practical guidance to writers, designers and developers

· Stay close to platform changes, patents, research, industry studies and emerging practices, separating meaningful developments from hype

· Contribute to the development of RCJ methodologies, tools, service offerings, case studies and team capability across SEO and AI visibility

· Mentor less experienced team members and raise the quality and consistency of search delivery across the agency

· Manage multiple client priorities, deadlines and stakeholder expectations with strong ownership and attention to detail

Key Requirements:

· 5+ years of hands-on SEO experience, ideally within a digital, performance or integrated agency environment

· Demonstrated experience leading SEO strategy and delivery across multiple clients, websites or complex stakeholder groups

· Deep knowledge of technical SEO, on-page optimisation, content strategy, internal linking, structured data, authority signals and search intent

· Practical understanding of GEO, AEO, AI Overviews, LLM-driven discovery, entity optimisation and the factors that can influence brand mentions and citations

· Experience developing test plans and adapting strategy when platforms, algorithms or user behaviours change

· Advanced capability with Google Search Console, Google Analytics 4, Screaming Frog and platforms such as Semrush or Ahrefs

· Experience with schema markup and common website platforms, with enough technical literacy to work effectively with developers

· Ability to analyse large or imperfect data sets, identify patterns and convert findings into prioritised recommendations

· Strong written, verbal and presentation skills, including the ability to explain technical and emerging topics to non-specialists

· Confidence working directly with clients, challenging assumptions constructively and taking ownership of recommendations

· A curious, optimistic and evidence-led mindset toward AI and the evolution of search

· A collaborative approach, strong commercial judgement and a willingness to share knowledge across the team

In return we offer:

· A competitive salary package

· A vibrant, energetic and experienced team who wear their media passion on their sleeves.

· An office in the heart of Oakleigh, VIC and a workplace that offers a great work/life balance. 4 days in the office and 1 day from home.

We are a proud Values based organisation and encourage applicants who share the same behaviours and attitudes as us. Our values are:

Conscious Community: we are at our best when we work together. Community represents our people, our clients and our partners. We are humble but love to celebrate the wins.

Own it: we do the right thing by our people and our clients and don’t make promises we can’t keep. We have a culture that encourages you to take the lead and go for it.

Never Settle: we have an underdog spirit but a champion’s mindset. We go again when we need to and don’t settle for the ordinary.

Be Bold: we are a team that doesn’t like being “vanilla” We love to work with people who challenge more, innovate more and push for more.

About RCJ:

RCJ was established in 1965 and is one of Australia’s most established, independent media companies, with a long‑standing reputation for delivering smart, effective media solutions for both local and international brands.

RCJ partners with clients to drive measurable growth through strategic thinking, deep media expertise and a hands‑on, accountable approach. Services include media strategy, planning & buying through RCJ Media, Digital and Creative services through LeapFrogger and CALD Marketing services through BrandAsia.

RCJ is proud to be an equal opportunity employer. www.rcj.com.au