Senior SEO Strategist

Position Overview

Contractor Click is a digital marketing agency helping home improvement and home service contractors grow through Local SEO, Google Business Profile optimization, AI search visibility, website optimization, content, and conversion-focused digital strategy.

The SEO Strategist owns organic client performance, leads the SEO fulfillment team, and ensures strategy and execution consistently produce measurable results. This is a leadership seat: the SEO Strategist decides what needs to happen, who should execute it, whether it was done correctly, and what comes next - serving as the strategic brain behind SEO fulfillment and equipping Account Managers with client-ready recommendations. The goal is not simply higher rankings, but Visibility, Traffic, Leads, Revenue, and Client Growth.

Key Responsibilities

Client SEO Ownership

● Own performance across Google Maps, Local Pack, Google Business Profile, local and organic search, and AI Search platforms for priority keywords and markets.

● Know which accounts are performing or underperforming, why, and what needs to happen next - identifying problems before the client does.

Local SEO & Google Maps Strategy

● Own the signals that influence Local SEO and Maps performance: GBP optimization, NAP consistency, citations, reviews, local links, and geographic/service-area relevance.

● Run competitive Maps analysis and determine what can actually be done to outrank competitors.

Semantic, Micro-Semantic & Entity Optimization

● Optimize beyond keyword placement - entities, topics, attributes, relationships, context, and search intent.

● Evaluate pages for missing information Google and AI systems need to understand who a business is, what they do, and why they're authoritative.

● Strengthen each client's digital entity: business identity consistency, structured data, citations, schema, and knowledge graph relationships.

Local Signal Strategy & Account Manager Enablement

● Identify what clients can do outside Contractor Click to improve SEO - reviews, sponsorships, local associations, manufacturer links, and local PR - and hand Account Managers specific, actionable recommendations.

● Translate SEO data into clear business language so Account Managers always know what to tell the client.

GEO, AEO & AI Search Strategy

● Develop visibility strategy across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-assisted search platforms.

● Research, test, measure, and document what works as AI search evolves - full mastery isn't expected on day one.

AI-Enabled Workflow

AI is a requirement of this role - to create leverage, not replace expertise. The SEO Strategist uses tools like ChatGPT, Claude, Claude Code, OpenAI Codex, AI agents, and MCPs to speed up research, audits, strategy development, QC, and reporting, while staying able to recognize when an AI recommendation is wrong or incomplete.

Website Architecture, Planning & Delegation

● Own or approve SEO-driven website architecture: URL structure, content hierarchy, internal linking, topic clusters, and sitemaps.

● Build SEO action plans, prioritize by impact, delegate work, and hold the team accountable to quality and deadlines.

Team Leadership & Quality Control

● Lead SEO team members (Specialists, Local SEO Specialists, technical resources), coaching performance and correcting recurring mistakes.

● QC all SEO deliverables and be willing to reject weak work - explaining why it's weak and how to prevent it happening again.

Performance Analysis

● Analyze Google Search Console, GA4, GBP, ranking grids, and competitive intelligence tools to connect SEO actions to visibility, traffic, leads, and results.

Supervisory Responsibilities

● Directly leads SEO team members, which may include SEO Specialists, Local SEO Specialists, and technical SEO resources, depending on team structure.

● Responsible for delegating, coaching, and holding the team accountable to their numbers and responsibilities.

What Success Looks Like

● Stronger Google Maps visibility, Local Pack rankings, and organic keyword visibility.

● Clear strategies and client action items for every account, with fewer QC issues.

● Faster identification of struggling accounts and stronger cross-team collaboration.

● A more capable, more accountable SEO team with increased AI leverage.

● Increased organic traffic, more qualified leads, and improved client retention.

Key Performance Indicators

● Local Pack and Maps ranking performance - Target: Consistent month-over-month improvement

● Organic traffic and lead generation - Target: Meets or exceeds client-specific goals

● QC pass rate on SEO deliverables - Target: Minimal rework

● Early identification of underperforming accounts - Target: Flagged before client escalation

Qualifications

Required

● 3+ years of professional SEO experience, including as an SEO Strategist, Manager, Senior Specialist, or Lead.

● Deep Local SEO, Google Maps, and Google Business Profile knowledge.

● Strong understanding of semantic SEO, entity optimization, and technical SEO fundamentals.

● Experience developing keyword/content strategy, website architecture, and QC'ing SEO work.

● Experience delegating and leading or mentoring team members.

● Willingness to use AI (ChatGPT, Claude, Claude Code, or similar) as part of daily workflow.

Highly Preferred

● Home service, contractor, or agency experience.

● Hands-on experience with WordPress, Duda, GSC, GA4, GBP, Screaming Frog, Ahrefs, or Semrush.

● Experience with schema, entity SEO, GEO, AEO, AI agents, or MCPs.

Remote Work Requirements

● Reliable high-speed internet and a dependable computer capable of running SEO and AI tools.

● Quiet home office and ability to manage a team and multiple accounts across time zones as needed.

Skills & Competencies

● Experienced and strategic - has SEO judgment built from real wins and losses, not just checklists

● Accountable and a leader - proactively flags issues and holds a team to its numbers

● Analytical and detail-oriented - connects data across Maps, GBP, Search Console, and content

● Technically curious and AI-enabled - uses AI to create leverage without losing critical thinking

● A teacher - makes SEO understandable to the team, Account Managers, and clients

Education

Preferred but not required:

● Bachelor's Degree in Marketing, Business, Communications, or a related field

Equivalent professional experience in SEO strategy and leadership will be considered.