Senior SEO Strategist

Role Description

Senior SEO Strategist – Digital Marketing

About Us

At Booking.com, data drives our decisions, technology is at our core and innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place,the excitement of the next morning, the friends you encounter, the journeys you take the sights you see and the memories you make.Through our products, partners and people, we make it easier for everyone to experience the world.

Leadership/Team Quote

“SEO at Booking.com is about much more than rankings: it is about helping travellers discover the right experiences and turning search opportunity into meaningful business growth. In this role, you will have the autonomy to shape strategy for a major travel vertical while influencing Product, Engineering and Marketing partners across one of the world’s most recognisable travel platforms.” — Justyna Wisniewska, Marketing Manager - SEO

Role Description

As a Senior SEO Strategist, you will own the SEO growth strategy and business performance for one or more Booking.com verticals, such as accommodation, flights, cars or attractions. You will combine deep technical SEO expertise with independent research, analysis and commercial thinking to identify opportunities, build business cases and shape a roadmap that other teams can deliver. This is a strategy-led individual contributor role: you will be the business’s primary SEO partner for your vertical, working closely with Product, Engineering, UX, SEO Operations, Editorial, Localisation and other stakeholders. You will also help the team navigate the changing search landscape, including AI-driven and answer-engine experiences.

Key Job Responsibilities and Duties

• Own and evolve the SEO strategy, roadmap and performance narrative for one or more Booking.com verticals.

• Use data, research and experimentation to identify high-impact opportunities and recommend clear actions.

• Build business cases and prioritise SEO, content, technical and product initiatives by impact, effort and risk.

• Influence Product, Engineering, UX, SEO Operations, Editorial and Localisation partners to deliver outcomes through their roadmaps.

• Act as the primary SEO contact for the owned vertical and communicate performance and priorities to stakeholders.

• Translate complex analysis into practical recommendations, product requests and measurable plans.

• Track search-industry and AI-driven search developments and adapt strategy to new growth opportunities.

Qualifications & Skills

• 5+ years of SEO experience, including a strong technical SEO foundation and demonstrable strategic ownership.

• Experience working client-side or in-house on a large-scale website, recognisable brand or complex digital ecosystem.

• Strong analytical and commercial skills, with the ability to connect SEO initiatives to business value and build persuasive business cases.

• Strong stakeholder management, influencing and presentation skills across multicultural, cross-functional teams.

• Experience working with Product Managers, Engineers and other technical partners to turn opportunities into delivery.

• Ability to independently source and analyse data, identify opportunities and communicate complex findings clearly.

• Bachelor’s degree or equivalent relevant professional experience; experience with data visualisation tools is expected. Knowledge of Hadoop/MySQL, international search engines or AI-driven search is a plus.

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits.

We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com

Inclusion has been a core part of our company culture since day one.

This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone.

Inclusion is at the heart of everything we do.

It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process

• Let’s go places together: How we Hire

• The selection process includes a role-related business case assignment. Candidates will receive the assignment five days before the relevant interview and should return their presentation at least one day before the interview.

• The role is a one-year fixed-term contract (with the option to extend or made permanent afterwards), performed from our Amsterdam office on a 40% Hybrid model, with Amsterdam as the team location.

• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.