Senior Social & Influence Marketing Specialist - Saucony

Primary Duties:

• Bring to life Saucony's brand expression across existing and emerging social platforms.

• Lead the planning and execution of breakthrough social and creator-led marketing campaigns.

• Identify content needs and coordinate content creation resources, while maintaining the ability to create content directly when needed.

• Source and evaluate influencers and creators who align with Saucony's brand values and objectives.

• Manage influencer programs end-to-end, including briefing, product seeding, communication, feedback, approvals, and content review.

• Ensure all influencer and social content meets brand standards and campaign objectives.

• Manage and maintain Saucony's content library, ensuring assets are organized, accessible, and leveraged across teams.

• Partner with the Media team to test, learn, and optimize content performance.

• Collaborate across Brand Marketing, Media, PR, Product, Merchandising, Sports Marketing, and external partners to deliver integrated initiatives.

• Execute with a brand-first mindset, balancing long-term brand building with business performance goals.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience required.
• 2-4 years social media, influencer marketing, content marketing, digital marketing, or related fields, including experience with writing and creating original digital content.
• Passion for sport, running, lifestyle culture, and consumer trends

• Curious & Continuously Learning: Stays ahead of social, cultural, and technology trends.

• Digitally Fluent: Deep understanding of how consumers engage across evolving platforms and communities.

• Organized & Strategic: Able to manage multiple priorities while maintaining strong attention to detail.

• Collaborative: Builds strong partnerships and aligns stakeholders around a common plan.

• Agile: Adapts quickly to changing priorities and emerging opportunities.

• Self-Starter: Proactively identifies opportunities and drives execution with minimal oversight.

• Brand-Obsessed: Understands how to strengthen the brand while delivering measurable results.

Working Conditions:

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

About Us

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.