Senior Social Media & E-Commerce Marketing Executive

Senior Social Media & E-Commerce Marketing Executive Lead social content and e-commerce growth across TikTok, Instagram, XHS, Shopee and Lazada — turning creative ideas, campaigns and insights into stronger engagement and sales. We usually respond within three days Job Responsibilities Manage social media platforms including Facebook, Instagram, TikTok and Xiaohongshu (XHS). Plan content calendars, campaigns, captions and short-form video scripts. Develop engaging content that supports both brand awareness and sales. Monitor trends, engagement and content performance to improve results. Develop content ideas, campaign concepts and creative angles. Write engaging captions, short-form video scripts, hooks and CTAs. Adapt content for TikTok, Reels and XHS to drive engagement and conversion. Brief and coordinate with designers, videographers, KOLs/KOCs and content creators. Ensure content supports both brand awareness and business objectives. Manage and optimise Shopee, Lazada and TikTok Shop. Optimise product listings, store merchandising, promotions and campaigns. Monitor e-commerce performance and identify opportunities to improve conversion and sales. Plan and execute digital campaigns to drive enquiries, bookings and sales. Track key metrics including engagement, traffic, leads, conversion, sales and ROAS. Analyse campaign results and recommend improvements to maximise marketing performance. Job Requirements Bachelor's Degree in Marketing, Digital Marketing, Communications, E-Commerce or a related field Minimum 3 years of relevant experience in Social Media Marketing, Digital Marketing, Content Marketing, E-Commerce or a similar role Strong hands-on knowledge of Facebook, Instagram, TikTok and Xiaohongshu (XHS) Experience managing e-commerce platforms such as Shopee, Lazada and/or TikTok Shop Strong copywriting and content development skills Able to write engaging short-form video scripts and promotional content Good understanding of social media trends and digital consumer behaviour Strong commercial awareness with the ability to connect marketing activities to business results Strong analytical and problem-solving skills Able to manage multiple campaigns, projects and deadlines simultaneously Good communication and coordination skills Able to work independently, take initiative and execute ideas with minimal supervision Comfortable working in a fast-paced environment and adapting to changing digital trends Department Marketing Role Digital Marketing Locations Kuala Lumpur Remote status Hybrid Monthly salary MYR4,500 - MYR6,000 Employment type Full-time Employment level Executive / Senior Level Work Days Monday to Saturday Working Hours 11am to 8pm (Monday to Friday); 11am to 4pm (Saturday) About UpGrowth HR Sdn. Bhd. UpGrowth HR Sdn Bhd , headquartered in the vibrant commercial center of Kuala Lumpur, Malaysia, has emerged as a leading player in the BPO industry for SME, specializing in HR outsourcing, Telemarketing, Customer Experience, Finance & Accounting services, Cosec and other services. Founded in 2023 by Jason W, the company was established to address the evolving needs of modern businesses by offering specialized outsourcing solutions. Founded in 2023 Coworkers About 50