Senior Social Media Manager

Key Responsibilities

• Oversee daily scheduling, publishing, writing, and quality control across Her Campus Media owned social properties, maintaining a steady, error-free cadence on Instagram, TikTok, YouTube, and email.
• Ideating on visually engaging and dynamic content for our growing social platforms — a strong familiarity with Canva is a plus.
• Collaborate hand-in-hand with our Social Video Producer to ensure video coverage for viral moments, optimize original video asset distribution across social channels, and ideate on HCM video series and franchises for tentpoles and one-off opportunities as needed.
• Act as an operational bridge between daily social execution and the Branded team, ensuring brand consistency, tonal alignment, and timely cross-promotional support for major editorial/social campaigns.
• Monitor real-time pop-culture developments, trending conversations, and internet moments, enabling the team to publish relevant, high-performing reactive content.
• Pull weekly cross-platform social analytics, understanding key performance trends, top-performing formats, and audience insights to actively inform daily publishing and future editorial content strategies.

• Manage, mentor, and foster the professional growth of junior editors through daily work, thoughtful feedback, and regular 1:1 check-ins.
• Supervise day-to-day workflows, assignments, and capacity management, ensuring the team stays organized and supported.
• Model editorial excellence, creative risk-taking, and rigorous attention to detail in social voice, framing, and visual storytelling.

• Serve as a key creative lead in conceptualizing, packaging, and rolling out social strategies for major calendar tentpoles, seasonal and cultural moments, and live event coverage.
• Translate big-picture editorial themes into platform-specific social franchises, multi-slide carousels, engaging story packages, and community prompts.

• Directly own the end-to-end production, voice, writing, and send schedule for the flagship Her Campus newsletter Study Break.
• Provide high-level oversight and feedback for the newsletters across all of our media brands (Spoon University and College Fashionista), collaborating with their respective editors to ensure quality, alignment, and subscriber growth.
• Monitor newsletter open rates, click-through rates, and audience feedback to implement incremental optimizations.
  
  

Skills, Knowledge and Expertise

• Relevant Experience: 4+ years of professional social media experience in digital media, publishing, or brand storytelling, with an emphasis on Gen Z, college, or young women’s audiences.
• Proven Management Background: At least 1–2 years of direct people-management experience, with a track record of coaching junior editors, associates, or interns.
• Platform Fluency: Deep, intuitive fluency with TikTok, Instagram (Reels, Carousels, Stories), YouTube, and Pinterest algorithms, formats, and community habits.
• Newsletter Familiarity: Prior experience writing, editing, or managing editorial email newsletters (ideally on Mailchimp) is strongly preferred.
• Editorial & Copy Rigor: Exceptional writing and copyediting skills with a sharp, voice-driven perspective and rock-solid news judgment.
• Values Alignment: A strong commitment to diversity, equity, and inclusion in editorial packaging and visual storytelling.