Senior Social Media Manager (Manila)

Introduction Greenpark's continued success is built upon the quality of the assets we deliver. Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all. Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them. This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues. Why this Role Exists: To produce best-in-class social media strategies that deliver outstanding results To develop and grow social media strategy as a service for GPC clients To work effectively within the parameters of the social media process Manage and maintain processes across social media projects in the agency What the Role Covers: Ownership of content strategy for assigned GPC projects Conducting industry research and data analysis to identify the most appropriate strategic approaches to client projects Working with local and global social media outreach teams on influencer strategy, ensuring outputs meet client briefs Overall measuring the quality of social media service from the agency Reporting and Communication Structure This role reports to and advises the Regional Social Media Lead in the agency. Key Responsibilities Community & Content Strategy: Design and execute long-term social roadmaps that foster authentic connection among Filipino parents. Lead content planning by mining social listening data and analytics to ensure all content is relevant and valuable. Facebook Group Growth & Management: Take full ownership of launching, moderating, and scaling branded Facebook Groups. Develop and implement targeted member recruitment strategies to drive sustainable growth. Paid Social Strategy & Agency Coordination: Develop the overarching strategy for using paid social to achieve key objectives , such as website traffic and Facebook Group growth. Act as the primary liaison with our paid media agency partners, providing them with clear, strategic briefs to ensure campaign execution aligns with our community-building efforts. Creator Engagement Strategy: Oversee the creator and influencer marketing strategy, from identifying and briefing talent to managing long-term relationships, ensuring authentic alignment with the parenting community. Performance & Optimization: Set and track clear KPIs for engagement, membership growth, website traffic, and sentiment. Relentlessly analyze performance data to iterate and optimize strategy on a continuous basis. Client & Team Leadership: Serve as the day-to-day social expert for clients, presenting strategy, reporting results, and driving next-level ideas. Mentor junior team members and champion a culture of experimentation and excellence. Required Skills & Qualifications 5+ years of progressive experience in social media management, with a strong background in an agency or fast-paced brand environment. Deep expertise in the Filipino parenting space, with a nuanced understanding of the digital habits, pain points, and language of parents in the Philippines. Proven track record of managing and scaling online communities, with specific, hands-on experience in Facebook Group growth and recruitment tactics. A strong strategic understanding of paid social media and how it can be leveraged to drive traffic and conversions, along with experience collaborating with media agencies. A strong understanding of how to drive social-to-website traffic and measure success through the conversion funnel. Solid experience in the creator/influencer engagement space, from strategy to execution. Exceptional resilience and composure, with a proven ability to thrive under pressure and manage a high-volume workload and a broad scope of responsibilities without sacrificing quality. A data-driven and highly strategic mindset, with the ability to turn analytics into a clear, actionable roadmap. Why Join Us? Strategic Ownership & Impact: This is not a project. You will own and shape the long-term social playbook for a flagship community, making a direct and lasting impact. High-Paced, High-Growth Environment: We are a high-performance team that celebrates bold ideas and fearless experimentation. This is a place to accelerate your career among the best in the industry. Competitive Package: We offer a market-leading salary, comprehensive benefits, and dedicated support for your professional development. Flexible & Collaborative Work: Enjoy the flexibility of a hybrid remote setup while collaborating in person with a dynamic team in our Makati hub.