B2B Social Media & Performance Content Manager

We are seeking a B2B Social Media & Performance Content Manager who is obsessed with pipeline attribution. You will fully own our organic channels, content management, native posting, and targeted paid lead-generation campaigns across Linkedin , YouTube, TikTok, Google, and Meta . This is not an "activity-only" role. You will not be evaluated on likes or follower counts. Your success is measured directly by your ability to generate high-quality leads, drive qualified registrations to our executive events, and prove how your rich media campaigns translate directly into marketing-influenced opportunity pipeline and closed-won revenue. We want an operator who can prove that their content management and ad campaigns directly grew their previous company, with results that are fully traceable and attributable to their work. Key Responsibilities 1. Performance Content & Lead Generation (60%) Content Management & Native Posting: Take 100% operational ownership of our content calendar. You will manage, schedule, and natively post all copy and rich media assets across our core channels ( LinkedIn, Meta, YouTube, and TikTok ), ensuring flawless publishing hygiene and community engagement. Asset Repurposing & Rich Media Creation: Systematically mine our highest-value brand assets. You will take raw podcasts, customer success interviews, internal townhalls, PR placements, and customer success stories, and chop them into highly polished, scroll-stopping video and visual micro-content. Lead-Gen Ad Campaigns: Build, launch, and optimize targeted paid campaigns (LinkedIn Ads, Google Ads and Meta Ads) using your repurposed rich media to convert target accounts into warm leads and executive event registrants. Executive Thought Leadership: Partner directly with our founders and key technical architects to ghostwrite, format, and post authoritative LinkedIn content that commands the attention of C-suite enterprise buyers. Sales Enablement Assets: Equip our BDR team with high-impact video snippets, micro-case studies, and visual customer stories to help them reactivate untouched enterprise target accounts. 2. Event & Ecosystem Promotion (20%) Event Sourcing Campaigns: Design end-to-end organic and paid social campaigns to recruit highly targeted executive attendees for elite formats (e.g., The Agentic Edge , Agentforce World Tour activations). Salesforce Partner Co-Marketing: Create rich media and social collateral that aligns with Salesforce Account Executives (AEs) and Partner Managers to drive co-selling, referral opportunities, and joint MDF-funded campaigns. 3. Data Tracking & Attribution Operations (20%) 100% Lead Attribution: Ensure every piece of content, organic link, and paid campaign is properly tagged with structured UTM parameters synced directly to HubSpot and CRM monitoring systems. Conversion Optimization: Map GA4 conversion events to meaningful buyer lifecycle stages (such as qualified lead submissions, not just basic page views). Revenue Reporting: Deliver monthly reports detailing cost-per-qualified-opportunity (CPQ), cost per dollar of pipeline, and the exact pipeline value sourced or influenced by your channels. What We Are Looking For (The "Receipts") Proven B2B Lead Gen & Content Mastery: 3–5+ years of experience managing social media, end-to-end rich content production, and paid ads in a growth-oriented market. AI-Amplified Productivity: A proactive professional who loves identifying, testing, and leveraging modern generative AI tools (such as ChatGPT, Claude, Descript, CapCut, or automated scheduling suites) to dramatically multiply their own output, accelerate content workflows, and scale campaign results without compromising high-quality brand voice. Fully Attributable Track Record: You must bring a portfolio of work demonstrating that because of your specific content, native posting, and ad campaigns, your previous company grew, with results that are fully attributable to you . You should easily be able to walk us through the conversion data and attribution model you used. Video Production & Editing Chops: Hands-on experience scripting, editing, and optimizing short-form and long-form video assets (using Premiere, CapCut, or Descript or other relevant AI-based video editing platforms) specifically designed to stop the scroll on LinkedIn, YouTube, TikTok, and Meta. Business-Value Translation & Technical Curiosity: A sharp intellectual curiosity and an innate interest to quickly grasp enterprise technology concepts (e.g., cloud ecosystems, data landscapes, integrations, or enterprise AI) and creatively translate them into compelling, clear narratives that speak directly to business outcomes, ROI, and executive friction points. Tool Stack Mastery: Deep proficiency with LinkedIn Campaign Manager, Google Analytics, Meta Ads Manager, HubSpot, and GA4. What We Offer Competitive compensation with performance incentives directly tied to marketing-generated pipeline. The opportunity to drive campaigns for the Salesforce ANZ Partner of the Year, working on cutting-edge Agentic AI solutions. A mature, high-growth environment where marketing is treated as a strategic revenue driver, not a cost center. Remote, highly flexible working model covering cross-regional impact