Senior Social Media Manager (m/f/x)

REPORTS TO GM EU JOB OVERVIEW COLORS has built a platform that creates a vibrant space for creatives to share their art. We’re seeking a Sr Social Media Manager (m/f/d) to lead the strategy and execution of our digital channels- aligning platform development, social media, and artist engagement to deliver a seamless and impactful community and audience engagement. In this cross-functional role, you’ll define and prioritize platform features, shape the social media roadmap, and ensure our digital presence amplifies both artistic visibility and audience growth. Furthermore, the role will play a key function in our artist relations department, to manage and engage with our artist community. RESPONSIBILITIES & DUTIES Define our Social Media strategy and roadmap for COLORS platforms, aligning with organizational goals and user needs to continue COLORS successful growth and engagement across all profiles and all content Oversee and actively execute our social media strategy and execution across all platforms, ensuring brand consistency, timely rollouts, and artist alignment informed by performance data & community engagement Align social media and platform goals to create a cohesive user journey across digital channels to drive discovery, community building, and audio consumption Prioritize the platform's feature set based on user feedback, market research, and business objectives, and inspire the COLORS team with insights and expertise Contribute to our Monthly Analytics Review by collaborating with all stakeholders to generate a monthly report on our performance across all platforms and suggest improvements, with a profound understanding of all relevant metrics Use qualitative and quantitative data to inform decisions and drive user engagement. Provide hands-on mentoring and day-to-day guidance to the Junior Social Media Manager Act as part of the Artist Relations team to ensure the platform supports artist development, visibility, and creative expression Act as a bridge between artists and COLORS, incorporating artist feedback into platform features and audience engagement tools. Support artist-facing initiatives across the platform, ensuring smooth coordination and alignment with content and release plans. WHAT WE’RE LOOKING FOR 5+ years of experience in social media management or a related role, with a proven track record of driving growth, engagement, and strategic impact across platforms. Existing network across key partners (Meta, TikTok, ..) Experience working within a label or artist-focused environment, with a strong understanding of artist development and communication. Deep knowledge of social media platforms, trends, and audience behavior, including best practices for content, community-building, and cross-platform storytelling. Strong communication and collaboration skills, with the ability to work effectively across content, marketing, artist relations, and platform teams. Excellent project management skills - organized, deadline-driven, and capable of managing multiple priorities simultaneously. Proficiency in analyzing performance metrics and user insights to inform strategy and optimize execution. Awareness of cultural trends and the evolving creator landscape, with the ability to translate them into relevant, impactful content strategies Has an strong interest & passion for music and is attuned to both the COLORS brand and wider landscape of music, culture and lifestyle. WHAT WE OFFER: A high degree of responsibility, professional autonomy, and creative freedom of expression An inspirational and motivational working environment with opportunity to proactively shape a company and build a global brand Ongoing support from our People & Culture team, who coordinate key benefits and employee initiatives across Berlin, New York, and London.