Senior Social Media Marketing Manager

Senior Marketing Manager Social Media

Location: Berlin, Germany

Work Setting: Hybrid – 3 days in office / 2 days from home

Employment Type: Full Time Contract, 1 Year

Industry: Technology / Online Delivery

Function: Marketing / Social Media / Influencer Marketing

About the Role

Seeking a Senior Marketing Manager to lead Organic Social and Influencer strategy for the German market. You’ll shape the brand’s social presence, creator ecosystem and content strategy while connecting campaigns, cultural moments and audience insights.

Key Responsibilities

• Lead end-to-end Organic Social and Influencer strategy and execution.
• Own editorial direction, content calendars and channel strategy.
• Build and develop the German Creator and Influencer ecosystem.
• Manage Social Media and Influencer agency relationships.
• Oversee always-on content, publishing and community activity.
• Extend major brand campaigns and activations through Social and Creator content.
• Identify cultural and reactive opportunities to increase brand relevance.
• Use performance data and audience insights to optimise content, channels and creators.
• Manage budgets, KPIs and reporting across Social and Influencer activity.
• Collaborate with Brand, Media, PR, Commercial and Customer Service teams.

Requirements

• Extensive Social Media, Influencer or Creator Marketing experience with recognised consumer brands.
• Strong understanding of Organic Social, Influencer Marketing and creator culture.
• Excellent understanding of platform-specific content, trends and audience behaviour.
• Experience with editorial planning, content calendars, channel strategy and creator programmes.
• Strong agency management and hands-on execution skills.
• Experience using Social Media management and measurement tools.
• Strong project and stakeholder management skills.
• Fluent German and English – German is mandatory.