Senior Sponsored Ads Strategist

About the Company

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts, since Amazon is always changing and we’re constantly adapting, but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.

Position Overview

As a Senior Sponsored Ads Strategist, you will own the advertising strategy for our most strategic manufacturer partners on Amazon and other marketplaces. You will translate business goals into multi-channel media plans, guide account teams and clients toward high-impact decisions, and serve as a subject matter expert on retail media. You will also mentor team members and help shape how we approach strategy, measurement, and tooling.

The ideal candidate is confident, self-motivated, and a clear communicator who can influence stakeholders at every level. You thrive in a fast-paced, collaborative environment and exercise sound discretion and independent judgment.

Responsibilities

Strategy and planning

• Partner with account teams and client leadership to understand business objectives, then build and own multi-quarter, full-funnel media strategies that ladder up to those goals.
• Lead strategic planning for medium-to-large, complex clients, including budget allocation across ad types, channels, and retailers.
• Audit historical performance and research the competitive and keyword landscape to set go-forward strategy, targeting, and testing roadmaps.
• Develop forecasts, scenario plans, and measurement frameworks that connect ad performance to total business impact (brand, category, and competitive sales data).

Optimization and performance

• Direct proactive, ongoing analysis and optimization of campaigns, turning insights into prioritized actions that continually maximize performance.
• Own spend pacing and set monthly campaign-level budgets, making timely adjustments to stay aligned with agreed budgets.
• Evaluate and adopt research, automation, and execution platforms to drive efficiency and scale.

Client and stakeholder leadership

• Serve as a strategic advisor to clients, presenting performance, insights, and recommendations to both internal and external stakeholders.
• Work with internal marketing/sales teams, manufacturers, and retailer representatives to identify challenges and drive effective, timely solutions.
• Own all sponsored ads follow-ups and deliverables, ensuring timely, professional communication with clients and internal teams.
• Manage multiple clients, projects, and deadlines simultaneously with strong attention to detail.

• 5+ years of marketing experience, with significant hands-on experience in Amazon Advertising and other retail media channels
• Proven experience developing and executing strategic, full-funnel media plans for complex or enterprise-level accounts
• Demonstrated ability to turn large data sets into trends, insights, and strategic recommendations that inform business decisions
• Experience in digital marketing, search engine marketing, and programmatic media buying
• Proficiency with the Amazon Advertising suite and related Amazon tools
• Intermediate to advanced Excel skills for manipulating and analyzing large data sets
• Proficiency in Microsoft Office, especially Excel and PowerPoint
• Excellent written, verbal, and interpersonal communication skills, including comfort presenting to senior client stakeholders
• Strong problem-solving, prioritization, and multitasking skills
• Post-secondary education or equivalent experience
• This role requires up to 10% travel

Preferred

• Experience with Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads, and retailer ad console platforms
• Experience mentoring or informally leading team members
• Experience managing budgets for multiple large clients
• Amazon Advertising certification

We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA and WI.

Benefits

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

Equal Opportunity Employer.

Sponsorship for work visa unavailable.