Senior Strategic Account Marketing Lead

Impact In This Role

As the Senior Strategic Account Marketing Lead at MISUMI Americas, you will work side by side with the sales reps who own your assigned accounts. You will take their account plans, what customers are telling us, and our revenue goals, and turn them into practical, creative marketing campaigns. These campaigns should spark engagement, create and move deals forward, and strengthen customer relationships.

This is not a role for a single-channel specialist. You will build and lead growth plans for each account, using both hands-on and large-scale tactics. These include customer visits, lunch-and-learns, direct mail and swag, executive outreach, events, targeted email and nurture programs, paid ads, sales support materials, and account-specific content. You do not have to create every asset or run every channel yourself. You do need to pick the right mix, bring in the right partners, and see the work through to results you can measure.

What You’ll Be Doing

• Become a trusted, proactive marketing partner to the Account Executives and sales leaders for a named portfolio of Strategic and Key Accounts. Maintain a regular operating cadence with each seller to understand account priorities, opportunities, whitespace, risks, and next steps.
• Translate account plans, account research, buyer and buying-group insights, intent signals, opportunity data, and customer engagement into focused account-growth strategies and quarterly activation plans.
• Own the end-to-end planning, orchestration, and execution of 1:1, 1:few, and 1:many account marketing programs. Select the right mix of high-touch and scalable tactics based on the account objective, buying stage, audience, and expected impact.
• Develop creative, practical account plays that help Sales earn attention and create momentum. Examples include customer-office visits, lunch-and-learns, executive meetings, local customer experiences, direct mail and swag, targeted events, customer workshops, outbound support, account-specific content, and digital nurture programs.
• Partner with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and external vendors to activate cohesive campaigns. Write clear briefs, establish ownership and timelines, resolve blockers, and ensure every program is delivered to a high bar.
• Work with Web, Lifecycle and Performance Marketing to create and optimize targeted email, nurture, retargeting, paid media, landing-page, and audience programs for assigned accounts when those tactics will advance the account objective.
• Drive customers and prospects to MISUMI Americas events and create thoughtful pre-event, onsite, and post-event account plans that convert event participation into meaningful sales follow-up and pipeline progress.
• Work with Content and PMMs to build the sales enablement required for each activation, including messaging, outreach guidance, follow-up plans, templates, snippets, talking points, and clear seller actions. Ensure Sales understands the plan and follows through.
• Manage assigned program budgets and vendors with an ROI mindset. Test, learn, reallocate investment, and know when to stop, revise, or scale an account play.
• Use Salesforce, Marketo, Reachdesk, Sigma, intent data, account engagement data, and other available signals to identify opportunity, prioritize investment, and measure impact. Maintain a clear view of account engagement, buying-group reach, opportunity creation and progression, pipeline, conversion, velocity, win rate, and revenue influence.
• Share account-level learnings, results, and recommendations with Sales and Marketing. Turn successful plays into repeatable programs and quickly address underperforming tactics.
• Execute directly when speed and quality require it. This role is expected to be a hands-on operator, not solely a strategist, coordinator, or requester of work from other teams.
• Travel to customer offices, MISUMI Americas events, industry events, and internal meetings when in-person engagement can accelerate an account objective.

How We’ll Measure Success

Success in this role is measured by business impact and sales-partner effectiveness, not campaign activity alone. In the first year, this person will:

• Establish productive working relationships and a clear account-growth cadence with the sellers for their assigned Strategic and Key Accounts.
• Deliver account plans and integrated activations that are directly tied to seller priorities, customer needs, and pipeline goals.
• Increase meaningful engagement with priority contacts and buying groups, create or advance qualified opportunities, and contribute to pipeline progression, opportunity velocity, win rate, and revenue across the supported portfolio.
• Build repeatable, data-informed account plays that combine high-touch experiences with scalable lifecycle and performance tactics.
• Earn a reputation with Sales and Marketing for creativity, responsiveness, sound judgment, operational follow-through, and measurable impact.

What Makes This Role Different

This role sits at the intersection of account strategy, field execution, digital activation, and sales partnership. It is not limited to digital marketing, paid media, event production, project management, or account research. Candidates must bring broad marketing judgment and be comfortable moving between customer-facing experiences, account-specific campaigns, and scaled programs.

The role owns the account marketing strategy, activation plan, cross-functional orchestration, seller adoption, and performance readout for the assigned portfolio. Channel and functional teams provide their specialized expertise; this role brings those capabilities together into the right account solution and owns the outcome.

Desired Traits

• 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
• Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to build and execute account plans that contributed to pipeline, opportunity progression, and revenue.
• Proven ability to develop and execute integrated campaigns across both high-touch and digital channels, including customer events or experiences, direct mail or gifting, sales outreach support, email or nurture, paid or performance programs, and content.
• Track record of taking programs from insight and strategy through detailed execution, optimization, and performance reporting.
• Strong commercial judgment and comfort prioritizing a portfolio of accounts against revenue opportunity, sales priorities, and expected return on investment.
• Customer-facing confidence and experience representing Marketing in seller and customer conversations, including onsite engagements when appropriate.
• Excellent cross-functional project leadership. Able to write clear briefs, align stakeholders, build realistic workback plans, resolve ambiguity, and keep multiple time-sensitive programs moving.
• Analytical fluency and experience using CRM, marketing automation, account engagement, and intent data to make decisions and measure results. Salesforce and Marketo experience strongly preferred.
• Strong written, verbal, and presentation communication skills.
• Comfort in a fast-moving environment where the right play is not always obvious and initiative matters.
• Ability to travel up to 25% within the U.S. for customer-office visits, MISUMI | Fictiv events, industry events, and internal meetings.

Preferred Traits

• Experience marketing to complex B2B buying groups in a technical, industrial, manufacturing, or supply-chain environment.
• Experience with ABM platforms, intent-data tools, audience development, and account-level reporting.
• Experience producing or supporting executive programs, customer workshops, lunch-and-learns, field events, and direct-mail or gifting programs.
• Bachelor’s degree or equivalent practical experience.

Physical Traits

The physical demands described here are representative of those an employee must meet to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these functions.

While performing the duties of this role, the employee routinely is required to sit, walk, talk, hear, use hands to keyboard and handle objects, and occasionally stoop, kneel, crouch, twist, crawl, reach, and stretch.

Ability to travel up to 25% within the U.S. for customer-office visits, MISUMI Americas events, industry events, and internal meetings in Oakland, CA and Schaumburg, IL.

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Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Parental leave programs
• Paid volunteer days
• And much, much more!

Salary Range: $130,000 to $160,000 per year, based upon experience

Interested in learning more? We look forward to hearing from you soon.