Senior Tracking Specialist

Senior Tracking Specialist About the team Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision. Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries. We are looking for a Senior Tracking Specialist to own web and server-side tracking across our D2C brand portfolio. You will be the go-to for measurement integrity — from GTM architecture and pixel health to CAPI/server-side pipelines and onboarding new ad platforms. This is a hands-on, high-ownership role sitting at the intersection of engineering and performance marketing. Get ready to Own and maintain the end-to-end tracking infrastructure across all brands, including GTM, dataLayer architecture, server-side tracking, and conversion APIs. Define, document, and enforce tracking standards, event naming conventions, deduplication logic, QA processes, and implementation best practices. Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, and future partners), including pixel deployment, event mapping, Enhanced Conversions, CAPI, and other server-to-server integrations. Monitor tracking health and data quality, proactively identifying and resolving implementation issues, attribution gaps, platform discrepancies, and tracking failures. Lead technical onboarding of new marketing platforms, ensuring accurate conversion tracking, validation, and attribution from launch. Partner with media buying and analytics teams to ensure reliable conversion measurement and alignment between advertising platforms and internal reporting systems. Conduct regular tracking audits across brands, prioritize findings by severity, and drive remediation efforts. Maintain comprehensive documentation, implementation runbooks, and knowledge bases to ensure operational continuity and team self-sufficiency. We expect you to 2+ years in a dedicated tracking/measurement/martech role Deep hands-on experience with GTM containers Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic) Experience onboarding and validating tracking for new ad platforms end-to-end Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools and network inspection Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment) SQL or BigQuery for cross-referencing platform data against warehouse data Prior work in a D2C or e-commerce environment with high transaction volume Salary Gross salary range is 4000-5500 EUR/month. Location We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius , and super cool hubs in Klaipėda, and Riga ! For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas remote is available depending on the role. Speaking of perks: Own your wellness Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world. Boost your daily life Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days. Shape your growth path Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way. Drive global impact This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral. *additional conditions apply based on your residence location. Department Tech Locations Warsaw, Wroclaw, Poznań, Łódź, Krakow, Gdynia, Gdańsk Seniority Senior Team Kiloverse Employment type Full-time Warsaw Wroclaw Poznań Łódź Gdynia Gdańsk