Senior UA / Performance Manager

Senior UA / Performance Manager (In-App OR ASO OR TikTok – iGaming Global: CA, BR, CL, DE)
Location: Remote

We are looking for a talented Senior UA / Performance Manager to drive user acquisition across key global iGaming markets: Canada, Brazil, Chile, and Germany.
We are looking for deep expertise in AT LEAST ONE of the following traffic sources/methodologies: TikTok Ads, In-App/SDK Networks, OR App Store Optimization (ASO). You will own and scale your core channel while balancing rapid growth in LATAM (BR, CL) with strict regulatory compliance in Tier-1 markets (CA, DE).

Key Responsibilities
(Depending on your core specialization, your focus will be divided among the following areas)

If your focus is TikTok Ads:

• Plan, launch, and optimize TikTok campaigns tailored to localized audiences across North America (CA), LATAM (BR, CL), and Europe (DE).
• Adapt creative strategies per GEO: localize text, understand regional trends, and brief designers/actors for relevant UGC (User Generated Content) in English, Portuguese, Spanish, and German.
• Manage account health and navigate TikTok's restricted content policies across multiple jurisdictions simultaneously.

If your focus is In-App Networks:

• Scale volume through programmatic In-App networks (Unity Ads, AppLovin, IronSource, Mintegral, Google AC) with a deep understanding of which networks perform best in LATAM vs. Europe/Tier-1.
• Conduct strict sub-ID and publisher-level filtering to prevent fraud, manage regional blacklists/whitelists, and optimize first-deposit (FTD) costs.
  If your focus is ASO (App Store Optimization):
• Coordinate text and graphic optimization (metadata, local keywords, localized screenshots, and icons) for Google Play and App Store apps targeting CA, BR, CL, and DE.
• Monitor keyword rankings and manage motivated traffic campaigns to push apps to the top charts for localized, high-intent search queries in each target country.

General Tracking & Regional Compliance (For all channels):

• Track full-funnel iGaming metrics: App Installs, Registrations, FTDs, CPA, ROAS, and long-term LTV cohorts across different currency regions (CAD, BRL, CLP, EUR).
• Maintain flawless attribution via MMPs (AppsFlyer, Adjust) across various app types (Webview, PWA, Native).
• Strictly implement localized compliance rules: Age-gating, Ontario AGCO guidelines, German GlüStV advertising restrictions, and Brazilian federal betting regulations.

Requirements

• 3+ years of hands-on experience managing performance campaigns or optimization within the iGaming / Gambling industry.
• Deep expertise in AT LEAST ONE of the following channels: TikTok Ads, SDK/In-App Networks (Unity, AppLovin, etc.), OR international ASO.
• Multi-GEO Experience: Proven track record of running traffic or managing apps for Tier-1 (CA, DE) and/or LATAM (BR, CL) markets.
• Language Proficiency: English (B2) + Russian (B2) for internal communication. Understanding or capability to work with localized marketing assets in Portuguese, Spanish, or German is a massive advantage.
• Mobile Product Expertise: Comprehensive knowledge of iOS/Android store guidelines, alternative traffic wrappers (PWA, Webview), and mobile measurement partners (MMPs).
• Advanced Analytics: Expertise in Google Sheets/Excel, cohort analysis, and understanding player behavior patterns.
  Nice to Have
• Experience or basic understanding of the other two channels (e.g., if you are a TikTok buyer, having basic knowledge of In-App or ASO is a plus).
• Experience with premium ASO tools (ASOdesk, Mobile Action, AppFollow).