Senior Use-Case Lead – KYC

Aduna is building a world-class Demand Generation organization to accelerate adoption of mobile network signals, delivered through Network APIs, across financial services, e-commerce, digital platforms, and enterprise ecosystems. We are seeking a Senior Use-Case Lead – KYC who combines deep expertise in customer onboarding, KYC, identity assurance, customer verification, and compliance-driven identity processes with strong communication and stakeholder-engagement skills.

Success in this role requires hands-on experience solving customer onboarding, KYC, customer verification, identity assurance, compliance, and digital trust challenges faced by banks, fintechs, enterprises, digital platforms, and online marketplaces. Working with Aduna’s partners and internal teams, you will translate those challenges into compelling use-case narratives, thought leadership, business value propositions, partner enablement, and strategic Lighthouse opportunities.

As the senior domain authority for KYC, you will define the expertise, insights, and narratives that Content & Enablement Specialists package, operationalize, and scale across the ecosystem.

What You'll Focus On

• Own the KYC use-case family, including Know Your Customer (KYC), Customer Onboarding, Identity Assurance, Customer Verification, and Compliance-driven Identity Processes.

• Develop the technical, commercial, and industry narrative for your domain, including market trends, competitive positioning, industry challenges, the “why now,” and measurable business outcomes.

• Build strong points of view on the challenges facing banks, fintechs, enterprises, digital platforms, e-commerce providers, and online marketplaces, drawing on direct experience working for, serving, or advising organizations in those sectors.

• Translate mobile network signals and related capabilities into measurable business value, including improved customer onboarding, stronger KYC processes, enhanced customer verification, regulatory compliance, operational efficiency, and customer experience improvements.

• Create and validate executive-level and practitioner-level thought leadership, value frameworks, industry perspectives, use-case narratives, customer stories, and ROI narratives.

• Communicate and deliver domain expertise through executive briefings, partner sessions, workshops, webinars, conference presentations, and selected industry engagements.

• Support strategic Lighthouse opportunities as a domain expert, working with Sales and ecosystem partners to connect industry challenges, business outcomes, and mobile network capabilities.

• Provide advisory and best-efforts support to help partners shape and unblock opportunities, while partners retain responsibility for building and delivering their solutions.

• Together with Sales, engage with selected banks, fintechs, enterprises, digital platforms, and other industry stakeholders when needed to understand their challenges and support partner-led opportunities.

• Mentor and work closely with Content & Enablement Specialists, transferring domain expertise and providing the direction and validation they need to turn insight into scalable partner enablement and awareness assets.

• Partner with Product, Sales, Supply, Services, Lighthouse & Lead Management, Marketing, Developer Advocacy, and ecosystem partners to maintain technical accuracy, market relevance, and consistency across external and internal narratives.

Required Skills & Experience

• 7+ years of hands-on experience in KYC, Customer Onboarding, Customer Verification, Identity Assurance, Regulatory Compliance, Digital Identity, or related disciplines.

• Deep practical expertise in one or more of the following domains, gained through direct ownership, implementation, operation, consulting, product leadership, or customer-facing responsibility:

• KYC and Customer Verification

• Customer Onboarding and Identity Journeys

• Identity Assurance and Digital Identity

• Compliance and Regulatory Identity Processes

• Mobile Identity and Verification Solutions

• Experience working within, serving, or advising organizations responsible for KYC, customer onboarding, customer verification, identity assurance, compliance, or related identity programs.

• Demonstrated ability to translate complex technical capabilities into commercial narratives, measurable business outcomes, ROI, risk reduction, compliance benefits, and customer experience improvements.

• Experience creating or shaping thought leadership, industry perspectives, value propositions, executive presentations, or customer-facing narratives.

• Exceptional verbal, written, presentation, and facilitation skills, with the ability to educate, influence, and engage technical practitioners, business leaders, partners, and executive stakeholders.

• Demonstrated experience delivering executive briefings, presentations, workshops, webinars, industry sessions, or other expert-led engagements.

• Strong mentoring and collaboration skills, with the ability to transfer expertise and help Content & Enablement Specialists scale it effectively.

• Comfortable operating as a senior individual contributor and recognized authority without formal people-management responsibilities.

• Candidates who have worked directly within KYC, customer onboarding, customer verification, identity assurance, compliance, or related identity organizations are especially encouraged to apply.

Preferred Qualifications

• Experience in financial services, fintech, payments, KYC technology, identity verification, digital identity, compliance, or customer onboarding solutions.

• Familiarity with Network APIs, telecommunications, mobile network capabilities, or digital identity ecosystems is a strong advantage.

• Experience supporting partner-led go-to-market motions involving CPaaS providers, ISVs, specialists, or other technology ecosystem partners.

• Experience supporting strategic enterprise opportunities in an advisory, solutions, product, or subject matter expert capacity.

• Experience speaking at industry events, customer conferences, webinars, executive briefings, or practitioner forums.

• Established credibility and professional networks across KYC, customer onboarding, customer verification, digital identity, compliance, or fintech communities.

Success Profile

• Recognized authority in their chosen domain, with credibility across partners and industry stakeholders.

• Exceptional communicator capable of engaging technical, business, and executive audiences.

• Strong commercial mindset and the ability to connect technology to industry challenges and measurable business outcomes.

• Mentoring instinct with a willingness to transfer expertise and help others succeed.

• Trusted advisor capable of influencing without formal authority.

• Success will be measured by the role’s contribution to enablement and Lighthouse wins.

Why This Role Matters

You will help establish a new category of mobile-powered customer verification and onboarding solutions by connecting mobile network capabilities to real industry problems. Your expertise will shape how Aduna and its partners address KYC, onboarding, customer verification, identity assurance, and compliance challenges across banks, fintechs, enterprises, digital platforms, and online marketplaces.

Your impact will extend beyond creating content. You will define the source expertise for KYC, communicate it credibly, and help partners and internal teams apply it in real opportunities. By working closely with Content & Enablement Specialists, you will ensure that deep domain insight becomes clear, scalable, and actionable across partner enablement, thought leadership, strategic Lighthouse opportunities, and industry engagement.