Senior User Acquisition Manager

ABOUT GEAR GAMES

Gear Games is a premier Game Development Studio expanding globally. We hire exceptionally creative and talented people from all over the world.

Commitment to our teams is our core strength and the key to our success. With offices across the World, Italy (Milano), Vietnam (Hanoi, Danang) & other locations, we offer a vibrant, international working environment where “Work Is Play”.

Job Description

Gear Games is seeking a US-based, fully remote Senior User Acquisition Manager with a data-driven approach to lead performance marketing for our games. You will work closely with the General Manager, Product, Analytics, and industry partners to develop, recommend, and execute user acquisition strategies designed to drive sustainable player growth.

This is a hands-on leadership role for someone who combines deep expertise in mobile performance marketing with strong analytical skills, creative experimentation, and an understanding of player behavior and monetization. The ideal candidate thrives in an environment where they can take ownership, make data-driven decisions, and balance acquisition volume, player quality, and long-term profitability.

Responsibilities

• Acquisition Strategy & Performance: Develop and recommend user acquisition strategies, campaign plans, and marketing budgets for leadership review and approval. Own the execution and ongoing optimization of approved acquisition plans, managing 7 digit monthly budgets campaign performance against ROAS, LTV, CAC, pLTV forecasting and payback targets to drive sustainable player growth.

• Campaign & Partner Management: Plan, launch, manage, and optimize performance marketing campaigns across major mobile channels (Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads), programmatic DSPs, and incentivized platforms, while actively managing relationships with external ad networks and technology vendors to secure optimal terms and support.

• Measurement & Attribution: Own the measurement and attribution framework, including MMP configuration, campaign tracking, conversion events, and revenue signals. Partner with Product and Analytics to ensure accurate performance measurement and maintain attribution frameworks as platform requirements evolve.

• Creative Strategy & Testing: Partner with the Creative Lead to develop and execute a continuous creative testing program. Analyze creative performance across acquisition, conversion, retention, and monetization metrics, and translate findings into actionable recommendations for future campaigns.

• Player Quality & Lifecycle Performance: Collaborate with Product, LiveOps, and Analytics to evaluate acquired player quality, retention, engagement, and lifetime value. Use cohort analysis and predictive modeling to optimize targeting and acquisition investments.

• Advertising Compliance: Maintain advertising account approvals and ensure campaigns comply with platform policies and applicable regulations. Partner with Legal and Compliance on age restrictions, geographic targeting, and other advertising requirements.

• Channel Development: Evaluate and test new acquisition channels, including influencers, affiliates, CTV, and web-to-app, using performance measurement and incrementality analysis to determine opportunities for scaling.

• Performance Reporting & Forecasting: Provide regular reporting on acquisition performance, marketing efficiency, player quality, and growth forecasts. Partner with the General Manager, Product Lead, and Finance to evaluate investment opportunities, recommend budget adjustments, and identify opportunities for growth.

• Store Presence & ASO: Own the app store presence for our games on iOS and Google Play. Plan and run listing experiments (icon, screenshots, video, descriptions), build and maintain custom product pages and custom store listings matched to campaign creative and traffic source, and manage keyword and metadata strategy. Measure the impact of store changes on conversion rate, CPI and organic uplift, and feed that into blended CPI and payback forecasts.

• Other Tasks: Execute additional operational duties as assigned by management or required by business needs.

Qualifications

• 5+ years of hands-on mobile user acquisition experience, preferably on the advertiser side within F2P gaming, hands on experience with 7 digit monthly budgets.

• Strong preference for candidates with experience in F2P games featuring sophisticated monetization systems, high-value player segments, and long payback periods, with a proven ability to drive player lifetime value and sustainable revenue growth.

• Demonstrated success managing and scaling user acquisition campaigns for established live-service games.

• Proven experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance evaluation.

• ASO Hands-on ownership of ASO for a live mobile game, including store listing experiments, Apple custom product pages, Google custom store listings and keyword optimization, with results you can point to (conversion rate or organic lift).

• Hands-on experience managing campaigns at scale across Meta and Google App Campaigns, plus at least one additional major advertising platform such as AppLovin, Unity, Snapchat, or TikTok.

• Strong working knowledge of mobile measurement platforms (AppsFlyer, Adjust, or Singular), attribution methodologies, and SKAN / AdAttributionKit.

• Experience navigating advertising policies, platform certifications, age-gating, and geographic targeting requirements for regulated or policy-sensitive mobile app categories.

• Strong analytical skills with proficiency in BI and product analytics tools (e.g., Looker Studio, Amplitude, Tableau).

• Demonstrated ability to collaborate effectively with Product, Analytics, Creative, and Finance teams.

• Self-directed, hands-on approach with strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.

Nice-to-Have

• Experience scaling acquisition programs across multiple markets and advertising channels.

• Experience with web-to-app acquisition funnels and direct-to-consumer web stores.

• Familiarity with incrementality testing, marketing mix modeling, and advanced attribution methodologies.

• Experience developing creator, influencer, or affiliate acquisition programs.