Senior User Acquisition Manager (Google Ads)

An innovative EdTech project is transforming language learning by leveraging advanced AI technology to create a personal AI English tutor. The solution provides users with a virtual tutor available 24/7, offering real-time feedback on English skills, engaging in conversations on any topic, and guiding learners on their journey to fluency.

As the team scale globally, we are looking for a data-driven User Acquisition Manager to manage and lead Google Ads as well as our Web2App engine. You will own the UA strategy, budget, and channel mix to build high-converting web quiz funnels that drive quality users into the mobile app. This is a high-impact role with end-to-end responsibility across web funnels and paid performance channels, cross-functional ownership and a direct line to the company’s growth trajectory.

What you will do:

• Run and scale campaigns across Google Ads (Search, Demand Gen etc) and other paid channels with a focus on revenue-based goals.

• Define and lead the company’s Web2App strategy optimizing quiz-based funnels to drive high-intent users into the app.

• Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks.

• Manage $1M+ monthly budgets, optimizing for CAC, LTV, and ROAS.

• Collaborate with Product, Data, and Creative teams to ideate, test, and launch growth experiments quickly.

• Introduce new ideas, tools, and approaches to continuously improve acquisition efficiency.
  
  

Requirements:

• 4–6 years of hands-on User Acquisition / Performance Marketing experience, with strong focus on Google Ads.

• Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products.

• Deep understanding of web funnels and Web2App conversion flows- advantage.

• Data-fluent: experienced with AppsFlyer (or similar MMP), GA4 and BI tools.

• AI-savvy, comfortable with AI tools and utilizes them in your day to day.

• Hands-on, curious, and comfortable taking bold bets and learning fast.

• Fluent in English.