We are looking for a Senior Web Analyst who will act as the analytical partner to various digital marketing teams and stakeholders.
This role goes beyond reporting. You will be responsible for:
Identifying and interpreting GA4 data patterns
Troubleshooting anomalies and tracking inconsistencies
Recommending improvements to data collection and event design
You must be capable of diagnosing tracking issues and proposing precise improvements.
Key Responsibilities
GA4 Data Pattern Analysis & Troubleshooting
Analyze behavioral and conversion patterns within GA4.
Detect anomalies, tracking gaps, and unexpected metric fluctuations.
Diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs.
Investigate attribution inconsistencies and session/user irregularities.
Collaborate with various business units to resolve tracking issues.
Data Collection Optimization
Evaluate existing event schemas, parameter usage, and tracking structure.
Recommend improvements to GA4 event design and naming conventions.
Propose enhanced tracking strategies to improve campaign measurement accuracy.
Identify missing data signals that limit marketing performance insights.
Provide structured documentation of tracking improvement proposals.
Web Engagement& Attribution Analysis
Conduct funnel analysis, cohort analysis, and user journey mapping.
Develop attribution insights using GA4 and Adobe Analytics data.
Provide optimization recommendations backed by data.
Experimentation & Insights
Design and evaluate A/B tests, including defining event-level success metrics, configuring conversion tracking, building audience comparisons, and analyzing variant performance using GA4 and AA.
Apply statistical validation methods to GA4 experiment data, including conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
Identify tracking distortions (e.g., sampling, session fragmentation, attribution shifts) and ensure conclusions are grounded in reliable event-level data. Clearly distinguish between tracking artifacts and true behavioral impact.
Business Partnership
Act as a proactive analytics partner to internal/external stakeholders.
Clearly communicate technical tracking issues in business-friendly language.
Requirements
7+ years of experience in digital marketing analytics.
Deep hands-on expertisein GA4 (analysis + troubleshooting level).
Strong understanding of:
Event-based data models
Attribution logic
Session vs. user-level analysis
Experience diagnosing tracking issues in GA4.
Advanced SQL skills (Big Query preferred).
Working knowledge of GTM (conceptual troubleshooting capability).
Experience with Tableau or Looker Studio (consumption + light analysis).
Strong statistical and analytical skills.
Fluent English (C2 level, written and spoken).
Preferred
German language skills.
Experience in campaign-heavy performance marketing environments.
Experience working closely with tracking implementation teams.
Familiarity with privacy frameworks (GDPR context).
What We Offer:
🌍
International & Inclusive Team:
Collaborate with colleagues from around the world in a fun and supportive environment.
🍽️
Meal Vouchers:
Enjoy subsidized lunches with our meal voucher program.
📚
Career Development:
Access training and growth opportunities to help you thrive professionally.
🏠
Hybrid Work Flexibility:
Work from home on Mondays and Fridays to support your work-life balance.
🐶
Pet-Friendly Office:
Bring your furry companions to work — we’re happy to have them!
✈️Remote Work Abroad:
Work from another country for up to two weeks per year.
🏢
Modern Workspace:
Ergonomic setups and top-tier infrastructure to help you do your best work.
🍏
Wellness & Perks
:
Fresh fruit baskets
to keep you energized
Ergonomic workstation
s for comfort and productivity
Access to the
corporate benefits platform
with exclusive offers
Company contribution toward your
gym membership
to support your physical health
Subscription to a
mental health app
for emotional and psychological well-being
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on
Apply Online
.