Senior Web Content Specialist

Requisition ID: 21841

Remote Work Available: Yes

Job Title: Sr. Web Content Specialist

Business Unit: Digital Marketing

Location: Remote

Reports To: Web Content Manager

Role Summary

Trulieve is looking for a highly detail-oriented individual with exceptional grammatical, proofreading, and technical skills to oversee national web content operations and manage updates across multiple markets. Experience with enterprise content management systems (CMS), digital asset management systems (DAM), and web marketing tools is required.

Key initiatives for this position include triaging and prioritizing incoming web requests, guiding specialists on web best practices, collaborating cross-functionally on larger digital initiatives, troubleshooting CMS issues, supporting digital asset management processes, executing SEO strategies, and ensuring compliance with corporate website policies and procedures. The ideal candidate will demonstrate strong leadership, communication skills, mobile-first strategic thinking, and advanced technical abilities.

Responsibilities

• Lead content governance for web specialists, ensuring accuracy, consistency, and adherence to brand, SEO, and web best practices.
• Build landing pages and personalization components to support digital marketing initiatives.
• Manage content updates and maintain consistency across all markets.
• Triage web requests, set priority, and coordinate execution across the team.
• Collaborate cross‑functionally to develop mobile‑first pages and support broader digital initiatives.
• Troubleshoot CMS issues and resolve complex display problems.
• Document processes and create flows to support cross‑training for internal teams and vendors.
• Analyze website performance and recommend strategies to improve traffic flow and user journeys.
• Leverage clickstream data to enhance the customer journey and drive traffic to shop pages.
• Oversee promotional updates and ensure timely execution across markets.
• Submit creative briefs for optimized imagery across blogs, landing pages, and campaigns.
• Identify digital improvements and propose mobile‑first strategies to elevate the customer experience.

QUALIFICATIONS

• Bachelor's, Portfolio, and/or Certificates in Web Design/Development/Programming or related.
• 2–3 years’ experience with mobile-first CMS management in CPG, DTC, B2C, or retail-focused industries.
• Excellent communication skills – verbal and written.
• Ability to be both a self-starter and team leader.
• Proficient in Microsoft Office.
• Basic Adobe Suite knowledge.
• Intermediate SEO and eCommerce knowledge.
• Knowledge of accessibility best practices for the web.
• Strong copywriting skills and advanced working knowledge of HTML.
• Demonstrated ability to manage multiple priorities and collaborate cross-functionally.

Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.