SEO, AI Search & Web Manager

With our intelligent Aira Heat Pump at the heart, we’re making the switch to clean energy-tech easier and more affordable. Helping Europe turn off gas and slashing energy costs one home at a time.

Founded in 2022, and with 1200+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern clean energy-tech solutions such as solar power, battery storage solutions and heat pumps. With a state-of-the-art production facility in Poland, and HQ in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is well on track to install clean energy-tech into 5 million homes by 2034.

About the Growth Marketing team:

The Growth Marketing team is part of the Commercial Area of Aira, which is responsible for turning interest in clean energy and lower bills into installed homes. The team owns everything from brand awareness and lead generation to sales enablement and customer conversion across all our markets.

Our team sits right in the middle of this, with a critical mission: make sure that when homeowners across Europe search for a better way to heat their homes, they find Aira, and find content that builds trust, answers their questions, and moves them a step closer to making the switch.

About the role:

We’re looking for an SEO, AIO and Content Manager, based in our Stockholm HQ, to own how Aira shows up in search, in AI answers and across our website. You will define and execute our organic search and AI optimisation strategy across European markets, lead a team of freelance copywriters, and ensure our website, product launches and brand voice work together to build visibility, trust and conversion.

This is a great fit for someone who combines strong technical SEO and AI search expertise with excellent content instincts and the ability to lead others. You should be equally comfortable conducting a technical SEO or AI visibility audit, setting an editorial direction and shaping content that builds trust and converts visitors into leads.

Key responsibilities

Strategy and visibility:

• Own and execute Aira’s SEO and AIO (GEO/AEO) strategy across our website, blog and additional content, covering technical, on-page and off-page optimisation for both traditional search engines and AI platforms.

• Monitor how Aira appears in AI search and answer engines, developing measurement frameworks and reporting alongside traditional organic performance, including rankings, traffic and conversions.

• Run regular technical SEO audits covering site structure, crawlability, page speed and Core Web Vitals, and brief developers on the implementation of improvements.

• Own on-page optimisation, including metadata, internal linking and structured data/schema markup.

• Conduct keyword research and content gap analysis to identify organic growth opportunities across our European markets.

• Stay ahead of search algorithm updates and developments in AI search, adapting our strategy to maintain and grow Aira’s visibility.

Content and team management:

• Lead and develop a team of freelance copywriters, setting clear briefs, quality standards and editorial processes, and providing feedback that enables them to deliver high-quality content independently.

• Own the content strategy and editorial plan for our blog and website, ensuring every piece is built around search intent, audience needs and a clear role in the customer journey.

• Write, edit and optimise web content, landing pages and articles that perform well in search and convert visitors into leads.

• Safeguard Aira’s tone of voice and brand identity across all web content, ensuring consistency and quality across markets.

• Collaborate with local market teams to localise and adapt content and SEO strategies for the UK, Germany, Italy and beyond.

• Own the content on airahome.com and manage the CMS, working closely with developers to brief and coordinate website updates, improvements and releases.

• Collaborate with Growth Marketing and Product teams in Acquisition to ensure website content, product launches and messaging align with broader campaign and funnel goals.

We expect you to have:

• 5+ years of experience in SEO, including technical SEO, combined with hands-on web content writing or content strategy experience.

• A proven track record of improving organic search rankings and traffic through effective SEO strategies.

• Hands-on knowledge of AIO (GEO/AEO), including how AI engines retrieve, interpret and cite sources, and how to structure content and technical foundations to improve visibility in AI-generated answers.

• Experience leading, briefing and editing a team of copywriters or content creators, ideally freelancers.

• Strong working knowledge of SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush and Screaming Frog.

• A strong understanding of technical SEO fundamentals, including site architecture, crawlability, page speed, structured data and mobile optimisation.

• Experience managing website content in a CMS and briefing developers on website releases, updates and improvements.

• Fluent English, with excellent writing and editing skills and the ability to adapt tone and style for different audiences and markets.

• A data-driven approach, with the ability to turn performance insights into clear, actionable content and SEO recommendations.

It would be a bonus if you:

• Have a background in an SEO agency.

• Have experience with international or multi-language SEO.

• Have experience with product launches, brand positioning or messaging development.

• Have worked in a scale-up, e-commerce or high-growth environment.

• Have experience in the clean energy, sustainability or home improvement industries.

• Speak an additional European language (e.g. German or Italian).

What is in it for you?

• Gain hands-on experience in a fast-growing scale-up, with a supportive and inclusive culture, and career advancement opportunities.

• Collaborate with diverse teams across international markets and launch products globally.

• Develop and grow personally and professionally in an entrepreneurial-minded environment.

• Thrive in a dynamic, solution-oriented culture, tackling challenges and driving meaningful solutions that make a positive impact on the world.

• Influence the company’s success, with a visible impact on product development and market growth.

• Enjoy our brand-new office at Norra Stationsgatan 93 in Stockholm. Conveniently located near public transport, with Sankt Eriksplan and Odenplan stations just a few minutes' walk away.

At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters innovation and creativity, enhancing our ability to serve customers and communities effectively. We welcome individuals from all backgrounds, cultures and perspectives to join our team. Our commitment is to uphold equality and inclusivity, fostering a collaborative environment where everyone can thrive and contribute to a better future for our people and the planet.