Role Summary

We’re looking for a seasoned content writer (≈ 20 hrs / week) who can own end-to-end content production for our fast-growing furniture Dupe engine. With over 2million users a month you'll be part of a rocketship that is changing how people shop. You’ll craft helpful customer-first articles, landing pages, email copy, and micro-copy that convert, while leveraging modern AI tools to scale output without sacrificing quality.

Some recent coverage about us:

Your new office secret weapon? The white suit — plus more trends to know

a16z - Shopping in ‘God Mode’ with AI

More: https://dupe.com/press

Core Requirements

• 5+ years professional writing for e-commerce, DTC, or high-growth consumer start-ups

• Proven SEO expertise: keyword research, content gap analysis, on-page optimization, SERP feature targeting

• Hands-on with headless CMSs (Contentful, Sanity, Prismic, Strapi, or similar) — content modeling & dynamic routing

• Daily user of AI content tools to accelerate ideation, outlines, drafts, localization, or optimization

• Strong editorial instincts — you can turn raw product specs into engaging stories that sell

• Familiarity with basic HTML/Markdown and comfortable using Git-based workflows or CMS APIs

• Portfolio that demonstrates both conversion copy and long-form editorial pieces ranking on page 1

Nice-to-have

• Experience structuring programmatic SEO or microsite roll-outs

• Competence with analytics tools (GA4, Posthog) to iterate on content performance

• Understanding of UGC/creator economy workflows and AI image generation (e.g., Flux, Midjourney)

• Past work with localization/international SEO at scale

Reporting & Collaboration

• Reports to CTO

• Works closely with Engineering and Design

• Async-friendly team; primary tools: Notion, Slack, Figma, GitHub, and our headless CMS

Compensation & Logistics

• Hours: ~20/week (flexible schedule; overlap with US- ET timezone for 4 hrs/day preferred)

• Depending on performance a full time role will be evaluated after 3 months

• Contract: 6-month retainer with option to renew or increase to full-time

• Rate: Competitive hourly or project-based, commensurate with experience