SEO & Digital Performance Specialist

Citadel Healthcare Management (PVT) LTD. provides healthcare management services for practices across North America. Our dedicated team supports a wide range of medical administration tasks, working collaboratively across multiple disciplines. Our mission is to offer employees meaningful opportunities to apply their expertise, grow in their careers, and contribute to the organization’s ongoing success. We are committed to creating a workplace where employees feel valued, supported, and motivated. By fostering a collaborative and engaging environment, we ensure that every contribution is recognized and appreciated. At Citadel, diversity and inclusion are at the heart of our culture. We welcome individuals from all backgrounds—regardless of gender, ethnicity, age, religion, lifestyle, or disability—and embrace the unique perspectives and experiences they bring. Through teamwork, innovation, and continuous professional development, we empower our employees to thrive and drive progress within the organization. Department: Marketing Reports To: Director of Marketing & Business Development Location: Remote (Pakistan) Employment Type: Full-Time Working Hours: Monday–Friday, 9:00 AM–5:00 PM U.S. Eastern Time (Massachusetts) Position Summary Citadel Healthcare Management (PVT) LTD. Is seeking an experienced SEO & Digital Performance Specialist to manage and improve our website’s organic search performance. The ideal candidate will be responsible for increasing search visibility, improving Google rankings and click-through rates (CTR), monitoring website performance, identifying technical SEO issues, and implementing strategies that drive measurable growth. Key Responsibilities ● Develop and execute on-page, off-page, and technical SEO strategies. ● Optimize website pages, blogs, provider profiles, and landing pages. ● Write, edit, and publish clear, engaging, and SEO-optimized content for website pages and blog posts. ● Conduct keyword research and incorporate relevant keywords naturally into website and blog content. ● Monitor and improve website performance using Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager. ● Improve organic traffic, keyword rankings, CTR, search impressions, and conversions. ● Perform regular technical SEO audits and resolve issues such as indexing errors, crawl issues, broken links, duplicate content, and Core Web Vitals. ● Work with developers to implement technical improvements and optimize website performance. ● Prepare weekly and monthly SEO reports with actionable recommendations. ● Stay up to date with Google’s algorithm updates and SEO best practices. Required Qualifications ● Minimum 3 years of hands-on SEO experience. ● At least 2 years of experience working with U.S.-based companies or clients, with a strong understanding of the U.S. digital marketing landscape and user search behavior. ● Proven success improving organic traffic, keyword rankings, CTR, and website performance. ● Experience writing and optimizing website content and blog content for SEO. ● Experience with SEO, AEO, GEO, backlinking, and Google Ads, with demonstrated experience applying these strategies within the healthcare industry. ● Experience with Google Search Console, GA4, Google Tag Manager, Looker Studio, Screaming Frog, and SEO tools such as Ahrefs or SEMrush. ● Strong understanding of technical SEO, Core Web Vitals, schema markup, and basic HTML/CSS. ● Excellent analytical, problem-solving, and English communication skills. Key Performance Indicators (KPIs) ● Organic traffic growth ● Keyword ranking improvements ● Google Search Console CTR ● Website health and Core Web Vitals ● Search impressions and indexed pages ● Technical SEO issue resolution ● Lead generation and organic conversions Application Requirements Applicants should submit a resume, portfolio, writing samples, and examples or case studies demonstrating successful SEO projects for U.S.-based companies, including measurable improvements in traffic, rankings, or CTR. Benefits Provident Fund Leave Encashment Gratuity Health Insurance Inflation Bonus Housing Allowance Patient Seen Bonus Eid Bonus