SEO Lead

Job Description SEO Lead (Remote) We are looking for an experienced and commercially minded SEO Lead to lead and execute our organic growth strategy. This is a hands-on role for someone who combines strategic thinking with strong execution capability across technical SEO, content optimisation, keyword strategy, and performance reporting. The successful candidate will take ownership of improving search visibility, increasing qualified organic traffic, and driving measurable business impact through SEO initiatives. You will work cross-functionally with content, development, and marketing teams to identify opportunities, prioritise improvements, and implement scalable SEO strategies. This role is ideal for someone who thrives in fast-paced environments, enjoys solving technical and content-related SEO challenges, and is confident working independently in a remote setting. Requirements Key Responsibilities SEO Strategy & Growth Own and manage the overall SEO roadmap aligned with business growth goals Identify opportunities to increase organic traffic, rankings, and conversions Develop and execute short- and long-term SEO initiatives across multiple digital assets Monitor industry trends, search algorithm updates, and competitor activity to maintain competitive advantage Technical SEO Conduct comprehensive technical SEO audits and prioritise fixes Partner with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and structured data issues Improve site architecture, URL structure, canonicalisation, redirects, and XML sitemap management Ensure websites follow SEO best practices across desktop and mobile experiences Keyword Research & Content Optimisation Perform in-depth keyword research to identify high-value search opportunities Analyse search intent and competitor positioning to inform content strategy Create SEO-driven content briefs for writers and content teams Optimise existing content and landing pages to improve rankings and user engagement Identify content gaps and opportunities for scalable organic growth On-Page SEO & Internal Linking Improve metadata, headings, content structure, and on-page optimisation across key pages Develop and implement internal linking strategies to improve topical authority and crawl efficiency Ensure all SEO recommendations align with UX and conversion goals Authority Building & Off-Page SEO Support backlink acquisition and digital authority-building initiatives Monitor backlink profiles and identify opportunities to improve domain authority Collaborate on outreach or partnership opportunities that support SEO growth Analytics & Reporting Monitor SEO performance using tools such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog Track rankings, traffic, engagement, and conversion performance Produce regular SEO reports with actionable insights, priorities, and recommendations Clearly communicate SEO impact and progress to stakeholders Requirements 3–5+ years of hands-on SEO experience with a proven track record of organic growth Strong understanding of technical SEO, on-page optimisation, and content SEO Experience managing SEO initiatives from strategy through execution Proficiency with SEO and analytics tools including: Ahrefs Semrush Screaming Frog Google Analytics 4 (GA4) Google Search Console Ability to analyse data and translate findings into actionable recommendations Experience improving rankings, increasing organic traffic, and driving qualified leads or conversions Strong written and verbal communication skills in English Comfortable working independently in a fully remote environment Highly organised with strong prioritisation and project management skills Nice to Have Experience in B2B, SaaS, marketplace, logistics, recruitment, mobility, or lead-generation environments Exposure to programmatic SEO strategies and scalable content models Basic understanding of HTML, schema markup, JavaScript SEO, or CMS platforms Experience working in startups or high-growth environments Familiarity with CRO (conversion rate optimisation) principles and SEO-driven funnel optimisation