SEO Manager at Pierce Group, Stockholm

Are you an experienced technical SEO specialist ready to take full ownership of organic growth for a multi-brand, international e-commerce leader?

Pierce is currently rolling out a modern e-commerce platform across our three core brands: 24MX, XLMOTO, and Sledstore, while expanding into new European markets. We are looking for an SEO Manager to own organic search end-to-end, safeguard our search visibility during this transformation, and drive our long-term organic growth strategy.

About Pierce Group

Pierce is a leading European e-commerce group offering gear, parts, and accessories for motocross, motorcycle, and snowmobile enthusiasts across approximately 30 European countries, as well as globally. Founded in a garage in 2009 by two motocross riders, we are now listed on Nasdaq Stockholm. However, our core philosophy, “by riders, for riders”, still defines how we operate.

We operate in a fast-paced, ambitious environment with a strong entrepreneurial spirit. Our head office is located in central Stockholm, and our core IT operations are based in Szczecin, Poland.

Current key initiatives at Pierce:

• Rolling out Commercetools across all brand storefronts.
• Centralising global data architecture in Snowflake.
• Integrating AI solutions for automation, reporting, and operational efficiency.

About the SEO Manager role

As SEO Manager, you will hold global responsibility for organic search across 24MX, XLMOTO, and Sledstore in all active markets. You will join our Performance Team and report directly to the Head of Performance & Partnerships.

Your initial priority will be overseeing the ongoing platform migration. You will ensure seamless transition management to protect existing rankings and establish an optimised technical foundation for future growth. In practice, this means translating SEO strategy into precise technical requirements for our IT team in Poland, evaluating proposed solutions, and ensuring flawless execution.

Following the migration, your focus will pivot to scaling: market expansion, international localisation, and optimising our content workflows (including evaluating how external agency partnerships and AI tools can be best leveraged).

Key Responsibilities

• Technical Ownership: Own end-to-end technical SEO across 24MX, XLMOTO, and Sledstore in ~30 markets.
• Migration Strategy: Safeguard organic performance and maximise SEO opportunities during the Commercetools rollout.
• Developer Collaboration: Define, write, and prioritise technical requirements for IT regarding site architecture, page speed, URL structures, internal linking, and redirection strategies.
• Content & Localisation: Direct international keyword strategy and brief our external multilingual content agencies.
• Data & Analytics: Monitor and analyse organic search performance using Google Search Console, GA4, Ahrefs, Power BI, and Snowflake to identify growth opportunities and prioritise backlog items.
• Innovation: Drive strategy and tactical execution for AI search visibility (AEO).

About you

You are an analytical, data-driven professional who proactively monitors performance trends and takes immediate action when deviations occur. You thrive when solving complex technical SEO challenges, but your solutions are always grounded in commercial impact and business growth. Furthermore, you continuously look for ways to automate processes and increase operational efficiency.

Key requirements:

• Minimum 3 years of hands-on SEO experience, with a heavy emphasis on technical SEO.
• Proven track record in site architecture, URL design, redirect mapping, page speed optimisation, and international web setups.
• Demonstrated experience partnering with engineering teams: writing functional requirements, defining technical acceptance criteria, and advocating for SEO prioritisation.
• Strong proficiency in analysing data within Snowflake, BigQuery, or similar enterprise data warehouse environments.
• Professional fluency in English. Swedish language skills are a plus.

Bonus Qualifications:

• Experience working both agency-side and in-house.
• Prior experience leading SEO through large-scale enterprise platform migrations.

What Pierce offers

• Pension: Standard ITP1 occupational pension plan.
• Work-Life Balance: 30 days of annual leave
• Wellness Allowance: SEK 3,000 annual wellness grant (friskvårdsbidrag).
• Motorcycle License Support: Up to SEK 25,000 reimbursement upon completing your motorcycle driver’s license.
• Employee Discount: Generous staff discounts across 24MX, XLMOTO, and Sledstore.

Practical details

Location: Stockholm (Fleminggatan). Hybrid setup: 4 days in office, 1 day remote.

Employment type: Full time, permanent

Start date: By agreement

Salary: Market-aligned, by agreement