SEO Specialist

Job Description Posting Title: SEO Specialist Industry: Marketing Salary: ₹3 - 5 L Work Experience: 1-3 years Summary We are seeking a detail-oriented and results-driven SEO Specialist to join our dynamic marketing team. In this role, you will play a pivotal part in enhancing our brand’s online visibility, driving organic traffic, and optimizing digital performance across key platforms. You will be responsible for developing and executing data-backed SEO strategies that align with broader marketing goals, ensuring our content ranks effectively on SERPs and supports the full customer lifecycle. This position demands a strong command of on-page and off-page SEO techniques, including keyword research, content optimization, backlink acquisition, and performance tracking. The ideal candidate will combine technical expertise with creative content writing skills to craft compelling, search-friendly narratives that convert. You will collaborate closely with content, advertising, and marketing automation teams to refine campaigns, improve website visibility, and strengthen the marketing funnel. This is a unique opportunity to shape the digital presence of a growing brand while leveraging cutting-edge tools and analytics to deliver measurable ROI. Responsibilities Develop and implement comprehensive SEO strategies to improve organic search rankings and website visibility. Conduct in-depth keyword research and competitive analysis to identify high-impact opportunities. Optimize on-page elements including meta tags, headers, URL structures, and internal linking for improved SERP performance. Create, edit, and publish high-quality, SEO-optimized content such as blog posts, landing pages, and product descriptions. Build and manage a strategic backlink profile through outreach, partnerships, and content promotion. Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. Collaborate with content and social media teams to align SEO goals with broader digital marketing campaigns. Track and report on KPIs including organic traffic, keyword rankings, bounce rates, and conversion rates. Identify technical SEO issues (e.g., site speed, crawl errors, mobile optimization) and work with developers to resolve them. Support marketing automation workflows by ensuring SEO-aligned content is integrated into email campaigns and customer lifecycle stages. Stay current with algorithm updates and industry best practices to maintain competitive advantage. Requirements Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 1–3 years of proven experience in SEO, digital marketing, or content strategy within a marketing environment. Strong proficiency in SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz. Demonstrated ability to write compelling, keyword-optimized content that drives engagement and conversions. In-depth understanding of on-page and off-page SEO techniques, including technical SEO fundamentals. Experience managing SEO components within marketing funnels and customer lifecycle strategies. Familiarity with online marketing channels, including paid advertising, social media marketing, and email automation. Proven track record of improving website visibility, increasing organic traffic, and achieving higher SERP rankings. Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights. Strong project management skills and ability to prioritize tasks in a fast-paced environment. Ability to work independently and collaboratively across cross-functional teams. Benefits Competitive salary based on experience Performance-based bonuses and incentives Flexible work hours and remote work options Comprehensive health and wellness benefits Professional development opportunities and training programs Access to industry-leading SEO and analytics tools Collaborative, growth-oriented work environment Career advancement opportunities within the marketing department