SEO Specialist Apply Now! B2Tech is seeking an SEO Specialist to drive and optimize organic growth across our digital properties by executing SEO strategies that improve visibility, rankings, and traffic while applying a hands-on, data-driven approach to continuous improvement. In this role, you’ll leverage strong analytical skills and a solid understanding of on-page and off-page fundamentals as you collaborate with content creators, developers, and marketers to embed SEO best practices across our websites. YOUR IMPACT: Assist in planning and executing SEO campaigns that drive measurable improvements in rankings, traffic, and conversions. Conduct keyword research to map topics and identify content opportunities. Brief writers/translators and QA SEO-optimized content (titles, metas, internal links, basic schema where applicable). Optimize existing pages (H1–H3 structure, copy, media, internal linking) against best practices and target keywords. Monitor and report performance using Google Search Console, Google Analytics, and third-party tools; provide insights and recommendations. Stay current on algorithm updates and industry trends; share learnings with the team. Support link-building and digital PR (prospecting, outreach coordination, publishing on niche platforms). Partner with developers/designers to implement technical SEO improvements and ensure SEO-friendly releases. OUR REQUIREMENTS: At least 2 years of hands-on SEO experience. Solid understanding of on-page/off-page fundamentals, Core Web Vitals, and E-E-A-T principles. Experience with keyword strategy, content optimization, and basic technical SEO. Working knowledge of Google Search Console, Google Analytics, Keyword Planner, Ahrefs and/or SEMrush. Ability to analyze data and translate findings into clear, actionable steps. Basic experience with WordPress (Elementor), HTML, and CSS; familiarity with tracking/UTM best practices is a plus. Strong attention to detail; organized, proactive, and eager to learn. Excellent communication and collaboration skills; fluent in English. BENEFITS: Annual Discretionary Performance Bonus 💷 Annual Salary Review 💵 21 Days of Paid Leave 📢 Hybrid Model 🏠 Semi-flexible Working Hours ⌚ Provident Fund 💰 Medical Insurance coverage ❤🩹 Sports Benefits App Subsidized Subscription 🏋 EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋 Breakfast on Fridays 🥐 Bi-weekly Lunch Time 🍴 Bi-weekly Happy Hour 🤠 Monthly Welfare Events 🎉 Exciting Career Paths 🎯 Personalized Learning and Development Programs 📖 Birthday Leave 😎 Marriage Leave Vacation 💍 Variety of Employee Perks 🎫 Department Marketing Role SEO Specialist Locations Cyprus Employment type Full-time Workplace Type Hybrid About B2Tech B2Tech is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence and focus on emerging markets.