SEO Specialist

Job Location: Open to US Remote Candidates

Job Summary:

The SEO Specialist executes established organic search strategies for members using the OneShop website platform. This role performs day-to-day SEO activities that support improvements in organic visibility, qualified traffic, and search performance across assigned member accounts.

The SEO Specialist applies established SEO practices across content optimization, technical SEO, local search, and emerging GEO/AEO practices. The role reviews performance data, completes assigned recommendations, communicates routine findings to members, and partners with the SEO Manager and cross-functional teams to complete account deliverables. The SEO Specialist uses sound judgment within established guidelines, resolves routine issues, and escalates complex or ambiguous matters when additional direction is needed.

Job Responsibilities:

SEO Execution & Content Optimization

• Executes established SEO strategies and assigned activities across member accounts, following defined priorities, processes, and quality standards.
• Conducts keyword research and applies established SEO practices to landing pages, metadata, on-page copy, internal linking, and blog content to improve organic search visibility.
• Identifies assigned keyword and content opportunities and writes SEO-optimized blog content that supports organic traffic and keyword performance.

Technical SEO & Site Health

• Conducts routine technical SEO reviews covering crawlability, indexation, site speed, structured data, and related factors; documents findings and coordinates routine fixes with developers while escalating complex issues to the SEO Manager.
• Applies established GEO/AEO practices to support member visibility across AI Overviews, answer engines, and other emerging AI-driven search experiences.

Local SEO & Listings Management

• Maintains and optimizes member business listings across platforms such as Google Business Profile, Bing Places, and Apple Business to support local search visibility.

Competitive & Market Analysis

• Reviews competitor keywords, content, and search visibility and incorporates relevant findings into assigned SEO recommendations.

Link Building & Off-Page SEO Support

• Executes assigned link-building activities in accordance with established SEO practices, quality standards, and search engine guidelines.

Reporting & Continuous Improvement

• Reviews organic search performance, including traffic, rankings, conversions, and click-through rate, using tools such as Google Search Console, Google Analytics, and Semrush; identifies relevant trends and prepares findings for member accounts.
• Follows established SEO processes and identifies opportunities to improve efficiency, documentation, consistency, or quality, bringing recommendations to the SEO Manager.

Collaboration & Execution Support

• Communicates SEO performance, routine findings, and recommendations to members in a clear and professional manner and follows through on assigned client commitments.
• Partners with the SEO Manager, developers, content resources, and other internal teams to complete assigned work, resolve routine issues, and maintain account timelines.

Job Competencies:

• SEO Execution & Technical Application: Executes assigned SEO tasks accurately and on time, and identifies technical issues to document, fix, or escalate.
• Content Optimization: Uses keyword research and on-page best practices to improve content relevance and visibility.
• SEO Performance Analysis: Reviews search performance data to spot trends and support account-level recommendations.
• Client Communication: Explains SEO findings and updates clearly to members, tailoring the message to the audience.
• Planning, Priority & Decision Management: Organizes work and deadlines across accounts, and resolves routine issues using established process and sound judgment.
• Collaboration & Business Partnership: Coordinates with the SEO Manager and cross-functional partners on shared deliverables.
• Process Consistency & Continuous Improvement: Follows SEO standards and documentation practices, and applies new learning to improve execution.

Basic Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Two (2) years of experience in digital marketing, content marketing, or SEO-related roles.
• Demonstrated experience optimizing website content for organic search, including landing pages, metadata, on-page copy, internal linking, and SEO-focused blog content.
• Demonstrated experience conducting keyword research and applying keyword and search-intent insights to website content.
• Demonstrated experience reviewing SEO performance data, including organic traffic, keyword rankings, click-through rates, or conversions.
• Demonstrated experience using at least one SEO or search analytics platform, such as Google Search Console, Google Analytics, Semrush, Ahrefs, or Screaming Frog.
• Demonstrated experience communicating work results, findings, or recommendations to clients, customers, or internal stakeholders.
• Demonstrated experience managing multiple assignments or recurring deliverables within established deadlines.

Preferred Qualifications:

• Experience supporting multiple client, member, or website accounts.
• Experience performing technical SEO reviews involving crawlability, indexation, site speed, structured data, or related technical factors.
• Experience with local SEO and business listing platforms, including Google Business Profile, Bing Places, or Apple Business.
• Experience with GEO/AEO practices or AI-driven search experiences, including AI Overviews, answer engines, or LLM-based search.
• Experience working in a SaaS, technology, agency, membership, or multi-site environment.
• Experience with ethical link-building activities and competitive SEO research.
• Experience documenting SEO processes or contributing suggestions that improve consistency and efficiency.

Work Environment:

Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of the workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.

About NMG:

Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation, and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing, and business support organization of its kind, representing billions in combined annual sales across the membership.

For more than 50 years, we have remained committed to the independent channel, empowering members with the scale, sophistication, and efficiencies they need to compete while delivering the business intelligence, tools, and resources required to win in a changing marketplace. To learn more, visit nationwidegroup.org or our Nationwide Marketing Group LinkedIn page.

Why You Want to Work Here:

At Nationwide Marketing Group, we believe our strength comes from the diversity of our people and the communities we serve. We’re committed to building teams where every individual feels valued, included, and supported to do their best work. Different voices and perspectives do more than broaden our thinking. They help us serve our members better.

But culture at NMG goes beyond our commitment to diversity and inclusion. We’re a community built on collaboration, respect, and a shared drive to help independent businesses thrive. You’ll join a team that celebrates wins together, tackles challenges head-on, and invests in both professional and personal growth.

NMG is proud to be an equal opportunity employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, veteran status, disability, or any other protected characteristic. If you need reasonable accommodations during the hiring process, let us know and we’ll make sure you have the support you need.

What We’ll Do For You:

• Competitive base pay and performance bonus, dependent on role
• Medical, dental, and vision benefits with low-cost coverage options
• Employer paid basic life and AD&D
• Employer paid short-term and long-term disability
• MetLife supplemental insurance options
• Matching 401(k) with 100 percent vesting
• Open PTO policy, paid holidays, and ten weeks of paid parental leave
• Business casual work environment