SEO Specialist

Job Description Technical SEO & AI Systems Specialist Remote - South Africa We are looking for a talented and forward-thinking Technical SEO & AI Systems Specialist to join our dynamic team. This full-time role goes beyond traditional SEO — combining search expertise with WordPress management and AI-driven development to support and scale multiple websites across multiple languages and markets. About the Role This is not a traditional SEO position. While SEO is at the core of what you’ll do, you’ll also play a key role in shaping how we use WordPress, automation, and AI tools to improve performance, efficiency, and innovation across our projects. You’ll be working at the intersection of SEO, web platforms, and emerging AI technologies, helping us build smarter systems — not just optimise pages. Importantly, you’ll be working on websites targeting multiple languages. You do not need to speak these languages, but you should be comfortable applying SEO best practices across different markets using tools, data, and structured processes. Key Responsibilities  SEO Strategy & Execution: Lead on-page and off-page SEO across multiple websites and languages, driving visibility and growth.  Technical SEO: Perform audits, resolve technical issues, and implement improvements to site structure and performance.  Backlinking: Develop and execute authority-building strategies to strengthen rankings.  Content Optimisation: Optimise content for search performance across different languages using SEO tools and guidelines (no translation required).  Analytics & Reporting: Monitor performance using Google Analytics and Search Console, delivering clear insights and recommendations.  Tool Utilisation: Use platforms such as SEMrush for keyword research, competitor analysis, and opportunity discovery. WordPress & Systems Development  Manage and optimise WordPress websites, including themes, plugins, and overall site performance.  Work hands-on with plugin configuration, troubleshooting, and enhancements.  Support the development of custom dashboards, tools, and workflows to improve SEO processes. AI & Innovation  Use AI tools (e.g. Claude and similar platforms) to streamline workflows, generate ideas, and improve efficiency.  Collaborate on building AI-assisted tools, plugins, and automations to enhance SEO and internal operations.  Stay up to date with emerging technologies and proactively suggest new ways to improve how we work. Requirements Skills & Experience Required  Strong experience in on-page and off-page SEO.  Proven track record in technical SEO and backlinking strategies.  Experience working with multi-language or international SEO (or confidence in learning quickly).  Proficiency with Google Analytics, Google Search Console, and SEO tools like SEMrush.  Intermediate-level WordPress knowledge across content management, plugins, and site structure.  Basic knowledge of HTML and CSS.  Comfortable working with AI tools and exploring automation opportunities.  Strong analytical mindset and ability to communicate insights clearly. Who This Role Is For Someone who:  Thinks beyond traditional SEO  Is comfortable working across different languages and markets using data and tools  Enjoys working with both technical systems and creative strategy  Is curious about AI and automation, and wants to apply it in real-world projects  Can manage multiple websites and continuously improve performance Benefits Salary (No benefits unfortunately) - Ranging between R35 000 - R50 000 per month The opportunity to work with a UK company, remotely from South Africa If you’re excited by the idea of combining SEO with technology and innovation — and want to help build smarter, more scalable systems — we’d love to hear from you.