SEO Specialist

Job responsibilities: 1. Website Structure & Technical SEO: Enhance website architecture by refining URL structures, internal linking, and site navigation to improve visibility on search engines. Conduct in-depth technical SEO audits to identify and resolve issues related to page speed, mobile responsiveness, crawl efficiency, and indexing. Implement advanced SEO features like schema markup, canonical URLs, and hreflang tags to boost search engine understanding and ranking potential. 2. Keyword Strategy & Research: Perform comprehensive keyword analysis to uncover valuable search terms aligned with business objectives. Track industry developments, competitor behavior, and user intent to continuously refine keyword targeting and SEO strategies. Create and manage a strategic keyword roadmap that supports content planning and long-term SEO success. 3. Content Creation & SEO Optimization: Lead the development of authoritative pillar content and support it with related cluster content to build topical relevance. Optimize on-page components such as meta descriptions, headings, image alt tags, and content formatting for improved engagement and search rankings. Maintain content SEO health over time by ensuring alignment with evolving keywords and linking strategies. 4. SEO Performance Tracking & Reporting: Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to track SEO performance and technical site health. Monitor key indicators such as organic traffic, search rankings, click-through rates, and conversions to assess effectiveness. Deliver detailed performance reports with actionable insights and recommendations for continuous improvement. 5. Team Collaboration & Strategic Integration: Work closely with content writers, developers, designers, and marketing teams to embed SEO best practices into all digital efforts. Contribute to link-building initiatives and digital outreach to improve domain authority and brand presence. Stay ahead of algorithm changes and emerging SEO trends to maintain a cutting-edge SEO strategy. Job requirements: Hands-on experience with industry-standard SEO tools, including Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog. Solid understanding of HTML, CSS, and JavaScript, with the ability to identify and resolve technical SEO issues. Thorough knowledge of current SEO algorithms, search ranking factors, and evolving best practices. Proven track record in developing SEO-focused content strategies and collaborating effectively with editorial teams. Strong analytical mindset with excellent problem-solving skills and the ability to interpret complex data