SEO Specialist (Technical & Content Strategy)

About our Client Our client is a fast-growing vehicle shipping and logistics company on a mission to simplify, accelerate, and improve the vehicle transport experience across North America. They are building an advanced digital platform supported by content, automation, and data. You’ll join a team that values creativity, strategy, and measurable results. The Role We’re looking for a skilled SEO Specialist who combines technical expertise with content strategy to improve our website’s visibility and performance. You’ll handle everything from technical audits and keyword research to on-page optimization and analytics tracking, ensuring our content consistently ranks and converts. Key Responsibilities · Conduct complete technical SEO audits to identify and resolve crawl, indexation, and performance issues. · Fix technical issues such as 404s, redirects, duplicate tags, canonical errors, and broken links. · Manage and optimize sitemaps, robots.txt, metadata, and structured data. · Research, plan, and execute keyword strategies aligned with marketing goals. · Collaborate with writers to optimize new and existing content for rankings and engagement. · Monitor site health, Core Web Vitals, and page speed improvements. · Manage GA4, Google Tag Manager, and Search Console to ensure accurate SEO data tracking. · Prepare periodic SEO reports with insights, trends, and actionable recommendations. · Support backlink cleanup, internal linking improvements, and ongoing content SEO updates. · Work closely with the WordPress Developer to implement SEO best practices across all new pages and campaigns.