Site Marketing Specialist (Men's)

Job Description

Fabletics is looking for a Site Marketing Specialist (Fabletics Men) to support the planning and execution of site marketing experiences across campaigns, product launches, and key seasonal moments. This role will help translate brand and marketing priorities into engaging, conversion-driven site experiences that balance storytelling, product education, and performance.

You'll work closely with the Sr. Site Marketing Manager and cross-functional partners across Brand Marketing, Creative, Site Merchandising, and Ecomm Ops to bring campaigns to life across the men's site, ensuring consistent messaging, compelling product storytelling, and seamless execution.

This role is ideal for a detail-oriented marketer who is passionate about ecommerce, digital storytelling, and creating engaging customer experiences.

What You’ll Do

• Manage the day-to-day execution of assigned site marketing campaigns, product launches, and seasonal moments for Fabletics Men.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling experiences.
• Develop creative briefs and coordinate asset requests to support campaign messaging, product education, and promotional storytelling.
• Partner with Brand Marketing and Site Merchandising to align on product priorities, key stories, and on-site marketing opportunities.
• Collaborate with Creative teams to ensure assets and messaging are aligned with campaign objectives and brand guidelines.
• Manage day-to-day site marketing execution, including content updates, asset coordination, approvals, and launch readiness.
• Maintain site marketing calendars, timelines, and deliverables to ensure campaigns launch accurately and on schedule.
• Monitor site marketing performance and customer engagement, identifying opportunities to improve storytelling and conversion.
• Support campaign recaps and performance reporting, sharing insights and recommendations for future optimization.

Who You Are

• A creative and detail-oriented marketer with a passion for ecommerce and digital storytelling.
• Highly organized and comfortable managing multiple projects, timelines, and deliverables.
• Someone who understands how compelling product storytelling can influence customer engagement and conversion.
• A proactive problem-solver who can identify opportunities and help move projects forward.
• A strong communicator who enjoys collaborating across teams.
• Comfortable operating in a fast-paced, high-growth environment.
• Eager to learn, contribute ideas, and continue developing your site marketing expertise.

What You Bring

• 2–4 years of experience in site marketing, ecommerce marketing, digital marketing, or a related field.
• Experience supporting digital campaigns, product launches, or promotional marketing initiatives.
• Familiarity with homepage, landing page, and on-site content experiences for a consumer brand.
• Experience coordinating creative assets, developing briefs, or managing campaign deliverables.
• Experience collaborating with Brand, Creative, Merchandising, or Ecomm teams.
• Basic understanding of ecommerce performance metrics and how data can inform marketing decisions.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
• Retail, fashion, activewear, or men's apparel experience preferred.

Where we are:

• This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes: 

-Hybrid Work Schedule*

-Discretionary Paid Time Off*  

-Summer Fridays*  

-Healthcare Plans  

-Employee Discounts  

-401k  

-Annual Bonus Program  

-Equity Program*  

-And More  

*Varied for retail, fulfillment and fully remote roles. 

The annual base salary range for this position is from $71,000-$82,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location. 

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.

Life at Fabletics

At Fabletics our mission is to be the world's most fashionable, innovative and inclusive active lifestyle brand. Fabletics has been recognized as a Great Place to Work for multiple consecutive years with a positive work environment where innovation is rewarded, female leadership is championed, diversity is celebrated, and work-life balance is encouraged.

We attribute our success to a culture of innovation that spans across our global offices including our Corporate HQ in El Segundo, CA!

Diversity & Inclusion:

At Fabletics, we believe in creating a diverse, inclusive, and equitable environment. Fabletics believes it’s important that all our employees feel supported and empowered to be themselves, and we want to celebrate all of the amazing ways that our people bring different experiences to the table and make us better.

Fabletics Cares:

Our mission with Fabletics Cares is to Foster an authentically inclusive community by championing health and wellness for all.

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Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.