SMM and Copywriter

B2B Copywriter:

Client(s) Location: Australia

Business & Role overview

Is seeking a B2B copywriter to turn supplied research, subject matter

expertise and commercial insights into clear, credible content.

You’ll write for Accendo and its clients, initially focusing on recruitment, executive search

and professional services. Content should help readers understand relevant business

challenges, demonstrate the client’s expertise and be optimised for SEO & AI Search

Original content production

● Web pages

● Website blogs

● LinkedIn articles and newsletters.

● LinkedIn Posts

● Marketing emails and email sequences.

● Adaptations of approved content for different channels and audiences.

● Long-form pillar content, including in-depth guides and reports.

Content Repurposing

● From original content production there will be a requirement to re-purpose the

content into various assets, formatted for each channel

Responsibilities

● Review the content brief, target audience, brand voice and supplied source material

before writing.

● Develop a clear angle, structure and argument aligned with the brief.

● Turn interview notes, transcripts, research and case studies into useful content that

reflects the client’s expertise.

● Identify missing information and ask focused questions rather than filling gaps with

assumptions.

● Write and edit original drafts, with accurate claims, clear attribution and supporting

source links.

● Format drafts for digital readability, utilizing descriptive subheadings (H2s/H3s),

bulleted lists, and bolded text to ensure content is skimmable for time-poor

executives including TL/DR.

● Apply supplied SEO keywords and target AI search questions naturally. For website

content, provide an SEO title, meta description and suggested URL slug.

● Adapt and repurpose content thoughtfully for each channel, including its opening,

structure, length and call to action.

● Apply feedback and complete your own quality checks before submission.

Tools & Supporting Information

● TBC: Confirm if Freelancer/VA has experience with SEO Tools eg SEMRush, Ahrefs or

similar?

● Client ICPs, writing style, brand guidance, anti AI writing guidance will be provided

● Access will be provided to Google Drive for document management

● Publishing and distribution not in scope

Skills and experience

● A portfolio of quality B2B writing, including articles and email content.

● Data Storytelling: Ability to review raw industry data, survey results, or salary guides

and pull out compelling, counter-intuitive, or highly commercial insights for the

reader.

● Practical understanding of SEO and content that answers buyer search questions.

● Ability to understand business audiences and explain complex subjects in plain

language.

● Strong research, source evaluation and editing skills.

● Ability to distinguish evidence, opinion and promotional claims.

● Ability to follow different brand voices and write in Australian English where required.

● Reliable delivery, clear communication and attention to detail.

Preferred

● Experience writing for B2B services / professional services.

● Experience interviewing subject matter experts.

● Experience producing long form content eg 3-5 page reports and being able to adapt

those into shorter assets.

● TBC: Confirm if Freelancer/VA has Canva or similar design skills potentially for

creating LinkedIn posts, finished LinkedIn Articles with imagery

Writing and AI requirements

AI may support outlining, organising source material, alternative wording while avoiding

producing AI slop. Follow each client’s brief, brand voice and the supplied Universal Anti AI

Writing Rules.

How we’ll work

Accendo will provide the audience, objectives, topic direction, available source material and

relevant client guidance. You’ll identify gaps, develop the content and submit an edited draft

for review.

Additional research, interviews, uploading or publishing should be scoped separately where

required.

TBC: Workflow with Social Media Team: You will be responsible for the core messaging,

copywriting, and extracting the key arguments from long-form content. Our Social Media

Specialist will take your copy to design the final graphics, format the native LinkedIn posts,

and manage the publishing."

TBC: Timezone requirements: Must have agreed hours of overlap with Australian Eastern

Time (AEST/AEDT) for team communication and timely publishing.

What good work looks like

● Relevant to the intended reader and commercially useful.

● Specific, well-supported and consistent with the client’s voice.

● Clear and engaging without jargon, hype or generic advice.

● Adapted appropriately for the intended channel.

● Accurate, complete and ready for review with minimal avoidable corrections.

Social Media Specialist

Client(s) Location: Australia

Business & Role overview

Accendo Marketing is seeking a Social Media Specialist to develop and manage B2B social

media content, with LinkedIn as the primary platform.

You’ll work across Accendo and its clients, initially focusing on recruitment, executive search

and professional services. You’ll turn client expertise and approved content into posts that

build visibility, credibility and engagement with relevant business audiences.

The role covers company pages and individual leadership and employee profiles. Other

social platforms may be included where relevant to the client.

The role requires the ability to generate compelling posts by re-purposing content from

other sources and formats and providing original content ideas based on topical events,

recent statistics or trends

1) Repurposing content from already developed assets for LinkedIn: In many cases a

longer form blog or article will be the source of the content and the job will be to

repurpose that content into engaging formats that work on the LinkedIn platform.

This will include repurposing blogs, articles, newsletters, reports, interviews and

webinars into social assets suited to the platform. You will Adapt the opening,

message, structure, visual format and call to action for each asset. Preserve the

original meaning, evidence and client voice.

2) Original Content development: On a per client basis the role may also require original

content ideas to be developed. Proactively identify timely content opportunities:

Monitor relevant industry news, market developments, research, competitor activity

and conversations among target buyers on LinkedIn. Propose original content ideas

that connect these developments to the audience’s challenges and the client’s

expertise. Include the source, why it matters and a suggested angle, and seek client

or subject matter expert input where needed to develop a distinctive perspective.

Typical content formats and output will include

● LinkedIn posts for individual profiles and company pages

● LinkedIn Polls

● LinkedIn carousels.

● Management of native LinkedIn Articles and LinkedIn Newsletters.

● The creation of branded graphics and supporting visuals that are reusable based on

client brand guidelines

● Posts promoting articles, newsletters, reports, events and case studies.

● Short video clips and captions where suitable source footage is available.

Responsibilities

● Review the content brief, target audience, brand voice and supplied source material.

● Develop LinkedIn content ideas and maintain a practical content calendar aligned

with client priorities.

● Create posts that reflect the expertise and voice of the named author or organisation.

● TBC: Coordinate with the B2B copywriter to adapt approved long-form content and

avoid duplicating work.

● Design clear, professional graphics and document posts using approved brand

templates.

● Prepare content for review and apply feedback before scheduling.

● Schedule and publish approved content where authorised.

● TBC: Monitor comments and relevant conversations, draft responses and escalate

questions requiring client input.

● Track performance and recommend improvements based on audience relevance,

engagement quality, traffic and enquiries where measurable.

● Identify missing information and complete your own quality checks before

submission.

Tools & supporting information

● TBC: Confirm access and experience with Canva or similar design software

● TBC: Confirm access and experience with social scheduling and social

performance/analytics tools.

● TBC: Confirm access and experience Basic video editing tools may be required where

video is included in scope.

● Access will be provided to relevant Google Drive folders, approved assets and

content calendars.

● Client ICPs, writing style, brand guidance and Universal Anti AI Writing Rules will be

provided.

● LinkedIn page access and publishing arrangements will be agreed for each client.

Scope

● LinkedIn is the primary platform. Additional platforms will be agreed separately but

may include Reddit, X/Twitter, YouTube

● Paid social advertising, direct-message outreach and lead-generation campaigns are

outside the core role unless specifically agreed.

● TBC: Publishing to personal profiles, responding on someone’s behalf and managing

sensitive comments require agreed instructions and authorisation.

Skills and experience

● A portfolio of quality B2B social media work, particularly LinkedIn.

● Ability to adapt content for company pages and individual professional voices.

● Strong short-form writing, editing and visual communication skills.

● Practical experience creating LinkedIn graphics, carousels and document posts.

● Ability to understand business audiences and develop relevant content.

● Experience managing content calendars, approvals and scheduling.

● Ability to interpret social performance and recommend useful changes.

● Reliable delivery, clear communication and attention to detail.

Preferred

● Experience in B2B services, recruitment or professional services.

● Experience supporting founder, executive or consultant profiles.

● Video editing and captioning skills.

● Experience coordinating with copywriters and subject matter experts.

Writing and AI requirements

AI may support ideation, organising source material, alternative wording and repurposing.

Follow each client’s brief, brand voice and the supplied Universal Anti AI Writing Rules.

You remain responsible for editorial judgement, accuracy and final language. Do not invent

quotes, experiences, results or personal opinions on behalf of a client.

How we’ll work

Accendo will provide the audience, objectives, topic direction, available source material and

relevant client guidance. You’ll develop the content calendar and assets, submit them for

review and publish approved content where agreed.

Additional platforms, filming, advanced design, paid campaigns and outreach should be

scoped separately.

TBC: Timezone requirements: Must have agreed hours of overlap with Australian Eastern

Time (AEST/AEDT) for team communication and timely publishing.

What good work looks like

● Relevant to the intended audience and consistent with the client’s voice.

● Specific, credible and useful, with clear messages and professional visuals adapted

thoughtfully for LinkedIn and each author or page.

● Delivered consistently, with minimal avoidable corrections.

● Builds engagement with relevant people and supports meaningful business

conversations.

● Performance reporting explains what worked and what to improve,