Social Commerce Manager

Partner with the Social Commerce Lead, Brand teams, shared services and external operating partners to execute creator programs, launches, promotions, content workflows, reporting and shop operations while maintaining speed, quality and compliance.
Key responsibilities
1. Daily Social Commerce operations
•Coordinate daily TikTok Shop activity and maintain activation calendars.
•Track item setup, catalog readiness, promotions, platform events and shop-health actions.
•Coordinate fulfillment, inventory and customer-service issues with internal and external partners.
•Maintain operating trackers, SOPs, decisions and escalation logs.
2. Creator and affiliate execution
•Coordinate creator outreach, onboarding, sampling and product seeding.
•Maintain creator pipelines, sample tracking, commission programs and activation status.
•Coordinate briefs, usage rights, claims approvals and creator communications.
•Track creator content output and sales productivity and surface high-performing partners.
3. Content and performance workflow
•Catalog and tag content by audience, message, hook, format and performance.
•Identify paid-ready assets and coordinate transfer to Brand and Media teams.
•Maintain content libraries, rights records and reuse trackers.
•Support test roadmaps and capture learnings from content and campaign performance.
4. Launch and campaign execution
•Build detailed workbacks for innovation, brand launches, tentpoles and LIVE activity.
•Coordinate product availability, creators, media, promotions, content and approvals.
•Run readiness reviews, surface risks and maintain action plans.
•Create post-activation performance and learning summaries.
5. Reporting and analytics
•Produce recurring reporting across GMV, conversion, AOV, creator productivity, content and media.
•Maintain dashboards, scorecards and source-data inputs.
•Identify anomalies and opportunities requiring action or escalation.
•Support monthly business reviews and portfolio reporting.
6. Cross-functional and partner coordination
•Coordinate workflows across Brand, eCommerce, Media, Supply, Finance, Customer Service and Legal/Medical/Regulatory.
•Run operating meetings with Pattern, agencies and other partners and track deliverables.
•Monitor service levels, escalate issues and ensure decisions are closed.
•Support migration of selected activities to our client or shared-service teams.
7. Process improvement and brand onboarding
•Document and improve repeatable processes, templates and standard operating procedures.
•Maintain brand-onboarding toolkits and readiness checklists.
•Identify opportunities to simplify, automate or move repeatable work to shared services.
•Help transfer learning across brands and markets.
Qualifications and experience
•Experience in eCommerce, digital commerce, marketplaces, social commerce, digital marketing, influencer/affiliate marketing or related commercial operations.
•Hands-on experience with TikTok Shop, Shopify, creator platforms, affiliate systems or marketplace operations preferred.
•Strong project-management skills and demonstrated ability to manage multiple concurrent launches, campaigns and workflows.
•Strong analytical ability and comfort with dashboards, performance metrics and complex spreadsheets.
•Experience coordinating creators, agencies, vendors or external partners.
•Strong attention to detail, follow-through and ability to identify and escalate operational risks quickly.
•Clear written and verbal communication and ability to coordinate across multiple functions.
•Comfort working in a rapidly changing environment with evolving processes and priorities.
•Experience in Consumer Health, healthcare, CPG or a regulated category helpful but not required.

Skills

Experience in eCommerce, digital commerce, marketplaces, social commerce, digital marketing, influencer/affiliate marketing or related commercial operations with strong project-management skills, analytical ability and demonstrated capability to coordinate creators, agencies, vendors or external partners.

Hands-on experience with TikTok Shop, Shopify, creator platforms, affiliate systems or marketplace operations, and experience in Consumer Health, healthcare, CPG or a regulated category.