Social Media and Content Specialist

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

GENERAL SUMMARY

The Social Media and Content Specialist is an integral member of the marketing team, responsible for researching planning, development, and maintenance of social media profiles on behalf of the University of St. Augustine for Health Sciences. Working closely with the Senior Social Media Strategist and Executive Director Brand Content, this individual will ensure that all campaigns align with brand image.

As a Social Media Specialist, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

The Social Media and Content Specialist will report to the Senior Social Media Strategist and will hire and manage student workers to help develop social media content on behalf of the University. They will also assist marketing team members with coordinating and managing content generated by internal marketing partners, students, faculty and staff. This position will act as a champion for the brand’s content and function and assist in the development of and access to brand assets.

The Social Media and Content Specialist, using the university’s strategic plan and Brand Guidelines as a guide, proactively helps develop and implements the social media and content marketing strategy for the university to meet institutional goals, manage the university brand and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, and in collaboration with various agency partners, helps to identify helps to identify and prioritize the university's content needs, develops strategies, and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals.

This is a campus-based position and follows a hybrid work schedule requiring a minimum of 3 days on campus.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manages comments, DM’s and other community outreach using appropriate tone and content.
• Assists in researching audience preferences and discovers current trends, creates engaging text, image and video content, designs posts to sustain readers’ curiosity and create buzz around new and existing programs.
• Works with vendors and contractors to coordinate social media scheduling and production. Writes creative briefs for video and other creative assets.
• Stays up to date with changes in all social platforms ensuring maximum effectiveness, measures social engagement and other Key Predictive Indicators.
• Carefully reviews and provides critical feedback on agency output to ensure content meets brand standard.
• Hires and coaches student social media content creators to generate relevant content in a cohesive and beneficial way.
• Assists in overseeing social media accounts’ layout.
• Attends USAHS events when appropriate to support social media, photography and videography initiatives.
• Participates in brand strategy discussions and collaborates with the creative team to ensure strategic objectives are highlighted and met through all forms of content for use in social media, the website, YouTube and within emails. Liaises with copywriters, and key internal and external content creators and reviewers to produce accurate and engaging content for use in social media, via the website and other applications.
• Adheres to brand standards and usage guidelines and assists with integrating social campaigns and content with brand consistency.
• Collaborates with other departments to solicit stories and content ideas.
• Acts as an ambassador of the USAHS brand and consults on its proper use throughout all advertising, promotions, internal publications, marketing, social media presence and any other environment in which the brand appears.
• Monitors schedule, production and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
• Establishes and maintains contacts with internal and external marketing professionals and vendors such as artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.

OTHER DUTIES AND RESPONSIBILITIES

May perform other duties and responsibilities that management may deem necessary from time to time.

POSITION IN ORGANIZATION

Reports to: Sr. Social Media and Content Specialist

Positions supervised: Student workers

TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in marketing, design or related field.
• At least 2-3 years of experience in marketing, preferably with digital and design experience.
• Excellent communication skills, both verbal and written.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred.
• Demonstrated understanding of social media boosting and graphic design concepts.
• Experience in social media and monitoring campaign results/aggregating performance data to present to team members and management.
• Photography experience a plus.
• Experience with web content management systems and blog platforms (e.g. WordPress) a plus.
• Current knowledge of organic search optimization (SEO) techniques and best practices a plus.
• Highly developed, demonstrated teamwork skills.
• Knowledge of marketing practices and principles.
• Demonstrated understanding of media placement and graphic design concepts.
• Willingness to work a flexible schedule when required.
• Must have excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships.
• Demonstrated ability to establish and maintain positive working relationships with supervisors, professional staff/faculty and co-workers.

TRAVEL REQUIREMENTS

Position may be required to travel.

BUSINESS COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Drives Results - Consistently achieving results, even under tough circumstances.
• Innovation - Creating new and better ways for the organization to be successful.
• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.