Social Media Community Executive

Help make investing feel more accessible, one conversation at a time.

Social media is often where people discover AJ Bell, ask questions and join conversations about investing. As our Social Media Community Executive, you'll help make those interactions useful, engaging and genuinely human.

You'll build relationships with our online communities, listen to what matters to them and turn those insights into better content and conversations. You'll also create social-first content and use performance data to continually improve what we do, helping more people feel informed, confident and positive about investing.

What you'll do

• Bring our social media communities to life by responding to comments, messages and mentions in a timely, helpful and brand-appropriate way.
• Build genuine relationships with followers, joining conversations and creating opportunities for people to engage with AJ Bell and investing.
• Use social listening to understand what our audiences are talking about, spotting emerging trends, recurring questions and opportunities to make investing easier to understand.
• Share community feedback and audience insights with colleagues across Content, PR, Brand and Marketing, helping us create communications that are relevant and useful.
• Track reach, engagement, follower growth and community activity, using the results to understand what's working and where we can improve.
• Schedule, publish and optimise platform-native content across Meta, TikTok, LinkedIn and other relevant social channels.
• Create and adapt engaging social-first content, including short-form video for TikTok, Instagram Reels, YouTube Shorts and LinkedIn, using tools such as Canva and Edits.
• Help maintain a positive and trusted community by recognising when customer service, regulatory or reputational issues need to be escalated and following the right governance processes.

What you'll bring

• Experience managing social media communities and the judgement to respond to different customers, comments and conversations in a helpful and professional way.
• A good understanding of platforms including Instagram, TikTok, LinkedIn, Facebook and YouTube, and curiosity about how people use them differently.
• Experience with social media management and reporting tools such as Sprout Social, alongside the analytical skills to spot trends and turn performance data into useful insights.
• Clear, engaging written communication and a natural ability to adapt your tone for different audiences and channels.
• Good organisation and attention to detail, with the ability to manage different activities and deadlines while maintaining quality.
• The confidence to recognise sensitive customer service, regulatory or reputational issues and escalate them appropriately.
• A collaborative approach and an interest in using customer feedback and audience insight to make content and experiences better.
• Experience creating social-first content, editing short-form video or using tools such as Canva and CapCut would be useful, but isn't essential. An interest in emerging social media and AI tools would also be welcome.

About AJ Bell 

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as a Great Place to Work® for the past two years, building on six consecutive years as one of the UK's Best 100 Companies to Work For. It's recognition we're proud of and a reflection of the supportive and collaborative culture we strive to create for our people.

What we offer 

• Competitive starting salary depending on experience
• 25 days holiday, increasing with service + buy/sell scheme + bank holidays 
• 6% Pension with matched contributions 
• Discretionary bonus scheme 
• Share schemes (including free shares and BAYE) 
• Health Cash Plan and discounted private healthcare 
• Free gym membership
• Enhanced family leave (subject to qualifying criteria) 
• Travel and bike loan schemes 
• Employee Assistance Programme 

Life at AJ Bell 

• Regular social events including summer and Christmas parties 
• Learning and development opportunities tailored to you 
• Casual dress code 
• Friendly, supportive team environment 

Our ways of working 

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. 

For new starters, there’s an initial period of full-time office working to help you settle in and build relationships. 

Inclusion & diversity 

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. 

We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential. 

Your application, reviewed by people

We believe great hiring starts with people. That's why every application is reviewed by a member of our Recruitment team, rather than screened by AI. It may take us a few days to get back to you, but please be assured that your application will be given the time and attention it deserves.