Social Media Coordinator

Social Media Coordinator Lucchese Bootmaker | Dallas, TX (Corporate Office) | Full-Time, Hourly About Lucchese Since 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers. About the Role The Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams. What You'll Do Content Creation & Posting Create, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more Help build and maintain the social media content calendar Shoot and edit photo/video content for social platforms Support the Manager of Content Strategy in executing content plans and campaigns Community Management Monitor and respond to comments and messages across our social platforms in a timely, on-brand way Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments Track community sentiment and share qualitative/quantitative insights to inform content strategy Trend Research & Strategy Support Stay on top of social media trends, platform updates, and emerging strategies Bring trend insights and recommendations to the Manager of Content Strategy Support planning of upcoming content based on research findings Influencer & UGC Management Help build and manage Lucchese's influencer and user-generated content strategy Identify, coordinate, and build relationships with influencers and brand advocates Manage product seeding — selection, fulfillment coordination, and tracking Source and manage influencer outreach through platforms like ShopMy and LTK Support execution and performance tracking of influencer/UGC campaigns What You Bring 2+ years of experience in social media marketing, communications, or a similar field Bachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED required Experience with influencer sourcing/seeding platforms (ShopMy, LTK preferred) Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools Strong photo/video editing skills Excellent written and verbal communication skills Ability to multitask across multiple platforms and projects in a fast-paced environment Creative, detail-oriented, and a natural problem-solver Good to Know Full-time, hourly role based in our Dallas Corporate Office (40-55 hours/week) 4 days per week required in-office; 1 day remote Monday–Friday, core business hours; occasional evenings/weekends as needed Up to 30% travel Ability to lift up to 50 lbs at times