Social Media & Email Marketing Manager

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter. They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions. Job Responsibilities Social Media & Community Management Plan and maintain organic content calendars for Facebook and Instagram Write, create, and schedule engaging organic social media posts Manage all day-to-day operations within Meta Business Suite Prepare eye-catching graphics and creative assets using Canva and AI tools Monitor and respond promptly to routine social media comments and messages Email Marketing & Automation Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences Segment customer lists effectively based on engagement behaviour and purchase history Personalise email content for varied customer cohorts to boost conversion Conduct systematic A/B testing across subject lines, body content, offers, and send times Strategy, Analytics & AI Integration Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue Recommend actionable campaign improvements using performance data insights Support paid Meta campaigns through target audience research, creative preparation, and performance reporting Conduct regular competitor analysis, trend research, and content ideation Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output Minimum 5 years of experience in social media management or email marketing within retail or e-commerce Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude High level of written English communication proficiency Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection Nice-to-Have Skills Prior experience in the garden decor, home, or wholesale e-commerce spaces Hands-on exposure to assisting with paid Meta advertising setup and creative preparation Practical experience writing custom AI prompts to streamline copy and design workflows Permanent work-from-home set-up Dayshift (Australian Eastern Standard Time business hours) Full-time job HMO (STAFF only) Annual leave 13-month pay With Government mandated benefits