Social Media Executive

About the Role YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities. This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights. You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia! Your Mission Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy. Key Responsibilities Content Creation & Production (Core) Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases Develop scripts, hooks, captions, and visual styles that feel organic to each platform Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs) Social Publishing & Channel Support Support day-to-day posting across YouTrip’s social channels Assist with content scheduling, captions, hashtags, and basic community replies Ensure content is timely, culturally relevant, and on-brand Help repurpose content across channels and formats Design & Creative Support Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts Maintain visual consistency while keeping content social-first and non-polished Adapt content quickly based on performance and platform norms Trends, Insights & Experimentation Track social and creator trends and adapt them for travel and money-saving content Test new formats, hooks, and angles and share learnings with the marketing team Monitor basic performance metrics (views, engagement, saves) to inform iteration Community & UGC Support Support sourcing and coordination of authentic UGC from our users and community Assist with creator briefs and content guidelines where needed Help seed content into relevant travel groups, forums, and sub-cultures About You 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal) Comfortable filming yourself or others in natural, creator-style formats Strong short-form video editing skills (CapCut, VN, Premiere, or similar) Good design instincts (Canva, Figma, Adobe tools) Strong understanding of what resonates with Australians and travel audiences Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly Strong understanding of internet culture, platform humour, and emerging trends Nice to have Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production Interest in travel, budgeting hacks, or fintech products