Social Media Executive

Job Title: Social Media Executive - Full-Time Position

Reports to: Brand Manager

Location: Dublin1 - City Center

COMPANY BACKGROUND

Click&Go Holidays is a multi-award-winning travel company based in Dublin city centre. We provide consumers with both an easy-to-use online platform to design their own holiday by matching flights with great value accommodation across Europe and Worldwide and access to a best-in-class contact centre staffed by seasoned travel professionals ready to support and guide as necessary. We are also the official holiday partners for Aer Lingus under the brand Holidays with Aer Lingus and Shannon Airport under the brand FlyShannon.

OUR AMBITION

We have a strong ethos of best practice and best service and aim to continue our growth through investment in our customer centric service delivery and innovation, technological infrastructure and by continuing to provide exceptional user experience as benchmarked by Trustpilot, all coupled with a competitive product offering.

Job Purpose:

We are seeking a strategic and results-driven Social Media Executive to elevate our Click&Go Holidays brand presence on social media by driving measurable engagement and conversion across all social channels and our website. Reporting directly to the Brand Manager this role is pivotal in ensuring our business stands out in the competitive B2C (business-to-consumer) market.

With a focus on creating cut-through paid social campaigns, as well as leveraging data insights, and delivering innovative strategies, you will be a key part of a collaborative team who are focused on our ambitious growth objectives.

Key Responsibilities:

·Assist in planning and scheduling weekly paid social media campaigns.

·Set up paid campaigns across Meta (Facebook and Instagram), TikTok and other relevant platforms for both Click&Go Holidays and our partner brand Fly Shannon.

·Monitor campaign performance and optimise budgets, audiences and creative.

·Produce weekly and monthly performance reports.

·Analyse campaign data and identify opportunities for improvement.

·Work with the creative team to brief ad assets and ensure they meet platform best practices.

·Test different audiences, messaging and creative to improve results.

·Support lead generation, website traffic and marketing campaigns.

·Ensure campaigns are delivered on time and within budget.

·Stay up to date with changes across paid social platforms.

·Assist with audience building, retargeting and customer segmentation.

·Support tracking and measurement through Meta and other analytical platforms.

·Work closely with the Brand, Content and wider team to align campaigns with wider marketing activity.

·Maintain accurate campaign documentation and budget tracking.

·Support A/B testing and continuous campaign optimisation.

·Contribute ideas for new campaign concepts and paid social initiatives.

·Ensure all advertising follows brand guidelines and platform advertising policies.

·Working with our partners on paid joint advertising campaigns across our platforms.

·Assist with community management across multiple platforms (Facebook, Instagram, TikTok, LinkedIn and YouTube). Forward any sales leads to Sales or liaise with the Holiday Support Team for any booking queries.

·Assist with organic social media content when required to support team and business needs including reels, Instagram stories, Facebook posts etc.

·Attend regular team meetings and advocate for the performance of paid social media in such meetings where you may need to prepare slides and present where required.

·Assist with video content creation and Paul’s Travel Clinic series when required.

·Provide general support to the wider marketing team as required.

·Ad hoc marketing admin tasks as required.

Essential Knowledge, Skills and Experience:

·This is an entry level marketing position into a high performing marketing team that would suit candidates who are recent graduates, have a passion for social media advertising, digital marketing and who have an analytical mindset.

·Bachelor’s degree in marketing, or a related field.

·Experience with social platforms and in particular Meta Ads Manager is a plus.

·Strong organisational skills with excellent attention to detail is crucial.

·Proficiency in writing for various platforms.

·Eagerness to learn with a strong interest in social media platforms, customer service and content.

·Proactive and able to work on own initiative as well as part of a collaborative team.

·Excellent communication and project management skills, with an ability to work cross-functionally.

·Deep understanding of the latest social media technologies, tools, and trends.

·Proven experience in a results-driven social media role within a competitive B2C environment.

Employee Benefits

·Employee Accommodation Discount: Exclusive discounted rates for employees.

·Family & Friends Discount Programme: Preferential rates for family and friends.

·Birthday Leave: Enjoy an additional day off to celebrate your birthday.

·Health & Wellbeing Benefit (Available After 12 Months' Service): Access to Gewardz Health and wellbeing support services.

·Work Anniversary Recognition Programme: Celebrating and rewarding employee service milestones.

·Service Reward Leave: Additional annual leave awarded based on length of service, up to a maximum of 5 extra days.

·Attendance Bonus Scheme: Rewarding excellent attendance and commitment.

·Tuition Reimbursement Programme: Financial support for approved professional development and education.

·Values in Action Recognition Awards: Employee recognition programme celebrating colleagues who demonstrate company values.

·Personal Retirement Savings Account (PRSA): Access to a company-supported retirement savings scheme.

·Wednesday Social Events: Monthly social lunches to encourage team engagement and workplace culture.

·Work-Life Balance Initiatives: Flexible working arrangements to support personal and professional commitments.

·Hybrid & Remote Working Opportunities: Working from home options, subject to role requirements and business needs.

·Work from Abroad Programme: Opportunity to work remotely from another country for up to 4 weeks per calendar year.

·Employee Referral Programme: Earn rewards for introducing successful candidates to the business.

Apply now:

Please email your CV and cover letter to [email protected]