Social Media Executive

Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service. We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey. We’ve seen first-hand how alternative treatments can change lives, and we’re proud to be at the forefront of that change. Who we’re looking for: We’re looking for a proactive, creative Social Media Executive to join our busy, growing Marketing Department, someone who can own our channels end-to-end and bring genuine energy and initiative to the role. The ideal candidate is a confident, self-directed social media professional who thrives on ownership, moves fast, and understands how to build an engaged audience in a regulated industry. You’ll be responsible for the day-to-day management of Releaf’s social channels across the UK - planning, creating, scheduling and reporting on content that grows our brand and connects with our patients. This is a hands-on role where you’ll be expected to bring ideas to the table, execute independently, and proactively flag opportunities rather than wait to be directed. You’ll work closely with the Head of Content & Ecommerce and collaborate across the wider marketing department to keep everything aligned, on-brand and on time. Ideally you’ll have 2+ years’ experience managing social media channels professionally, with a track record of growing engaged audiences across multiple platforms. Experience in healthcare, wellness or a regulated sector is highly desirable! Key Responsibilities: Channel Management & Scheduling: Own the day-to-day management of Releaf’s social channels across Instagram, Facebook, TikTok, X, Substack and YouTube (UK and Germany), ensuring content is planned, approved and published on time, every time. Content Creation & Ideation: Proactively bring fresh content concepts to the team - staying on top of platform trends, formats and best practices and translating them into ideas that work for Releaf’s brand and audience. Content Shoots: Plan, produce and execute content shoots in line with the campaign calendar - briefing talent and crew, coordinating logistics, and ensuring all assets captured are on-brand and ready for use across channels. Copywriting: Write compelling, on-brand captions, scripts and social copy across all channels, adapting tone for platform and audience. Community Engagement: Working alongside our Community Manager, monitor comments, DMs and mentions across platforms, responding promptly and in line with brand guidelines to build trust and foster community. Reporting: Track and report on channel KPIs on a weekly and monthly basis, providing clear commentary on performance, trends and recommendations, not just numbers. Deliver a weekly report covering follower count, engagement rate, reach and upcoming content per channel. Contribute to the monthly performance deck with a minimum of 2–3 actionable insights per cycle, moving beyond 'what happened' to 'why it happened' and 'what we do next.' Cross-functional Collaboration: Work closely with the Content & Ecommerce team, designers, and other departments to ensure social content is aligned with campaigns, launches and business priorities. At Releaf, our people are the reason we've grown so quickly, and we don't take that lightly. We've built a benefits package that reflects how much we value the team behind our mission: life insurance, private health cover, an Employee Assistance Programme, structured career progression, and enhanced holiday. We're a remote-first business, which means you get genuine flexibility and autonomy balanced with regular in-person time to connect with your colleagues. You'll need to be based in the UK, but wherever you work from, you'll be joining a team that's purposeful, fast-moving, and genuinely cares about the people in it.