Social Media Growth Manager — Content, Organic Growth & AI

Social Media Growth Manager — Content, Organic Growth & AI

| Remote

About the Role

Love Discovery Institute is looking for a hands-on Social Media Growth Manager to help us build and scale the social media presence of a growing portfolio of brands and expert accounts.

We are not looking for someone whose primary skill is simply creating attractive posts and maintaining a content calendar. Must know how to use Claude/Claude Design, GoHighLevel.

We want someone who understands how social media accounts actually grow—someone who can identify compelling topics, develop strong hooks, create and edit short-form video, understand platform trends, analyze performance, experiment quickly, and continually improve results.

How the Role Will Start

We currently have three company brands and two personal expert accounts that will ultimately require social media management and growth.

However, you will not take on all five accounts immediately.

You will begin by taking ownership of one company account. This initial period will allow us to see how you think, create, execute, analyze performance, and generate measurable growth.

If you demonstrate strong results and work well with our team, the role will expand progressively to include the other brands and ultimately oversight of:

• 3 company brands

• 2 personal expert accounts

We are looking for someone who can eventually build and manage the social media growth engine across the entire portfolio, but we believe in proving the model with one brand first.

What You’ll Do

• Develop and execute an organic social media growth strategy

• Create, edit, package, schedule, and publish short-form video and other social content

• Develop strong hooks, captions, titles, thumbnails, and calls to action

• Identify trending topics, search opportunities, formats, and conversations relevant to each audience

• Repurpose existing ideas and long-form material into platform-specific content

• Manage Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook as appropriate for each brand

• Engage with audiences and help build active communities

• Track reach, watch time, retention, engagement, follower growth, leads, and conversions

• Analyze why content succeeds or fails and continually test new topics, hooks, formats, and creative approaches

• Use AI tools to accelerate research, ideation, content creation, editing, and repurposing

• Help turn social attention into followers, subscribers, leads, sign-ups, and customers

• Provide weekly reporting showing results, learnings, and what should be tested next

Must-Have Qualifications

Strong experience using Canva, CapCut, Claude/Claude Design, GoHighLevel, Higgsfield, Nano Banana, and other AI tools to rapidly create, edit, repurpose, and test social media content. Must be comfortable learning and adopting new AI tools as they emerge.

• Proven experience organically growing social media accounts, not simply creating and posting content

• Hands-on experience with Instagram, TikTok, YouTube Shorts, LinkedIn, and/or Facebook

• Strong short-form video editing and content creation skills

• Strong understanding of hooks, storytelling, retention, captions, trends, and platform-specific optimization

• Ability to use analytics to diagnose underperforming content and improve results

• Excellent written and spoken English

• Strong copywriting and communication skills

• Highly proactive, organized, creative, and comfortable working independently

Preferred Qualifications

• Experience taking an account from zero or a small audience to meaningful organic growth

• Experience managing multiple brands or accounts simultaneously

• Experience with expert/personal brands, health and wellness, relationships, mental health, or SaaS

• Experience with Strong experience using Canva, CapCut, Claude/Claude Design, GoHighLevel, Higgsfield, Nano Banana, and other AI tools to rapidly create, edit, repurpose, and test social media content. Must be comfortable learning and adopting new AI tools as they emerge.

• Understanding of social media funnels, lead generation, email capture, and conversion

• Experience turning one core idea into different platform-specific pieces of content rather than simply reposting the same content everywhere

What We’re Looking For

We want someone who is both creative and analytical.

If a video underperforms, you shouldn’t simply post another one. We want you to ask why. Was it the topic? The first three seconds? The packaging? The length? The audience? The platform? Then test something different.

The long-term opportunity is significant for the right person. Perform well with the first brand, and you’ll have the opportunity to take ownership of social growth across our broader portfolio of companies and expert brands.

To Apply

Please provide:

• 2–3 social media accounts you personally helped grow

• Their approximate following/reach before and after your involvement

• Exactly what you personally did to create that growth

• One example of content you created that performed particularly well and why you believe it worked

• A short explanation of what you would do during your first 30 days with a social account that has been posting consistently but isn’t growing