Social Media & Influencer Executive – MVA Middle East

Location: Dubai

Team: HQ

Type: Part-time, (Tue/Wed/Thur), freelance

Start Date: Flexible

Salary: to be discussed

About Minerva Virtual Academy

Minerva Virtual Academy (MVA) is an award-winning British online school providing a flexible, supportive and academically rigorous education for students aged 11–18. Through live lessons, dedicated mentoring and a strong student community, MVA enables students to access a British education wherever they are in the world.

As MVA continues to develop its presence across the Middle East, we are looking for a creative, proactive and highly organised Influencer & Social Media Executive to help grow our regional online community, strengthen engagement with families and deliver locally relevant digital content.

The Role

This is a hands-on, results-focused role responsible for supporting MVA Middle East’s social media channels, developing influencer and community partnerships, and creating engaging content that builds awareness, trust and interest among prospective families.

The successful candidate will take ownership of day-to-day social media activity and online community engagement, coordinating content and activations with influencers, partners and relevant community groups. Working closely with the local marketing team and also collaborating with the UK team, they will ensure all regional activity reflects MVA’s brand, values and wider marketing objectives.

The role offers an opportunity to help shape the growth of MVA’s digital presence in the Middle East, combining creativity, relationship management and performance measurement.

Key Responsibilities

1. Social Media Management

• Manage MVA Middle East’s social media accounts, particularly Instagram and TikTok, ensuring a consistent, engaging and locally relevant presence.

• Develop and maintain a content calendar aligned with regional marketing priorities, campaigns, events and key dates.

• Create, schedule and publish content that showcases MVA’s educational approach, student experiences, community, mentoring and regional activities.

• Monitor comments, messages and engagement, responding appropriately and escalating admissions enquiries or sensitive matters to the relevant team.

• Identify opportunities to improve reach, engagement, audience growth and the effectiveness of social media activity.

2. Influencer & Community Partnerships

• Identify and build relationships with relevant family, parenting, education and lifestyle influencers, as well as suitable regional community groups.

• Coordinate influencer collaborations and community activations from initial outreach through to delivery and evaluation.

• Develop content briefs and work with influencers and partners to ensure content is appropriate, authentic and aligned with MVA’s brand and messaging.

• Create or coordinate content for partner channels and collaborations, ensuring agreed deliverables are met.

• Manage activation schedules, deadlines, approvals and follow-up communications.

• Reporting: Track partnership performance and audience growth, engagement, media coverage, and enquiries to enable strategic decisions for future growth.

3. Content Creation

• Produce engaging, high-quality digital content, including short-form videos, Reels, TikTok videos, Stories, captions, graphics and campaign assets.

• Capture and edit content from regional events, community activities and other relevant opportunities.

• Work with parents, students, staff, influencers and partners to source stories and content that bring the MVA experience to life.

• Adapt content for different platforms and audiences while maintaining consistent messaging and visual identity.

• Plan content production in advance and manage the practical requirements needed to deliver campaigns and activations on schedule.

• Ensure communications are accurate, appropriate for the intended audience and consistent with MVA’s positioning.

• Apply appropriate standards when working with student images, testimonials and personal information, following MVA’s safeguarding, consent and content approval procedures.

4. Campaigns, Events & Regional Marketing

• Support the delivery of regional marketing campaigns, partnership activity and events.

• Assist with event preparation, content planning and on-the-day photography or video capture where required.

• Identify opportunities to turn events, partnerships and regional activities into engaging digital content.

• Coordinate social media and influencer activity around key campaigns and events to maximise reach and engagement.

• Work with the Regional Marketing Manager to ensure activity supports wider brand awareness, community growth, events and admissions objectives.

5. Performance Reporting & Insights

• Track and report on social media growth, reach, engagement, content performance and audience trends.

• Monitor influencer and community partnership activity, including deliverables, reach, engagement and relevant enquiries where measurable.

• Maintain an organised record of campaigns, activations, content schedules and results.

Essential Skills & Experience

The ideal candidate will demonstrate:

• Social media experience: Practical experience managing social media accounts, ideally for a brand, education organisation, consumer business or community-focused organisation.

• Content creation skills: Confidence creating engaging short-form video and digital content, including Reels, TikTok videos, Stories and captions.

• Influencer and partnership coordination: Experience identifying, communicating with and coordinating influencers, content creators or external partners.

• Excellent written communication: Strong written English, with the ability to produce clear, engaging and accurate content for different audiences.

• Organisation and project management: The ability to manage multiple content schedules, activations, deadlines and stakeholders simultaneously.

• Relationship-building skills: A confident, professional and personable approach to working with influencers, parents, colleagues and external partners.

• Attention to detail: The ability to maintain brand consistency, check content accuracy and coordinate approvals effectively.

• Analytical ability: Confidence reviewing social media and campaign performance, interpreting results and making practical recommendations.

• Initiative and accountability: A proactive approach, comfortable taking ownership of day-to-day delivery and working independently while keeping colleagues informed.

• Regional awareness: An understanding of the UAE and wider Middle East audience, including regional cultural sensitivities and the interests of internationally mobile families.

Desirable Skills & Experience

• Experience working in education, schools, parenting, family lifestyle or a related sector preferable

• Experience using social media scheduling, analytics and content editing tools.

• Secure working knowledge with Canva, video editing applications and AI tools..

• Experience supporting events and integrated marketing campaigns.

Personal Attributes

We are looking for someone who is:

• Creative, curious and enthusiastic about digital content and online communities.

• Proactive and comfortable turning ideas into practical action.

• Highly organised, reliable and able to manage competing priorities.

• Confident building relationships and representing MVA professionally.

• Adaptable, collaborative, receptive to feedback and comfortable working across teams.

• Motivated by measurable results and the opportunity to contribute to the growth of an ambitious regional education brand.

How to Apply

Click the link, submit your CV and cover letter detailing your relevant experience, including examples of social media accounts managed, content created or influencer and community partnerships delivered.

Links to relevant social media accounts, content portfolios or examples of previous work are welcome.

Notices

• We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

More about MVA

Our motto - Together We Thrive - is translated into the day-to-day experience of students & staff at the school through our Ways of Being, devised by students for the whole community. We endeavour always to be:

• Ambitious

• Aware

• Considerate

• Kind

• Mindful

• Reflective

• Responsible

MVA values the diversity of our workforce and welcomes applications from all sectors of the community.

If you require any reasonable adjustments during the application or recruitment process, please get in touch, as we want to make sure everyone has a fair chance to show us what they can bring to MVA.

If you have any questions about this opportunity, please contact us at recruitment@minervavirtual.com.