Social Media & Influencer Partnerships Coordinator

Role Overview

The Social Media & Influencer Partnerships Coordinator supports Food Bank For New York City’s social media presence through content creation, cultural trendspotting, and relationship-building with creators, influencers, talent, public figures, and mission-aligned partners. This role helps expand awareness, engagement, and support for Food Bank’s mission by combining social media execution with partnership development.

The ideal candidate is a social-first communications professional who can identify opportunities in culture, create compelling content, and cultivate authentic partnerships, while ensuring all storytelling remains thoughtful, inclusive, and dignity-centered.

This role requires regular, in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area.

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Key Responsibilities

Content & Social Media

• Support the creation of engaging, platform-appropriate content, including copy, graphics, carousels, Reels, Stories, and short-form video.
• Produce original content under the direction of the Senior Social Media Manager and in alignment with campaign goals, editorial direction, brand voice, and organizational priorities.

• Elevate the voices and experiences of neighbors, community partners, volunteers, and staff through respectful, dignity-centered storytelling.

• Schedule and publish approved content across social platforms.

• Help maintain content calendars and campaign timelines.

• Oversee community management across all platforms, monitoring comments, DMs, mentions, and relevant conversations, responding where appropriate and escalating sensitive or high-risk issues.

• Stay current on social media trends, cultural moments, platform changes, and emerging formats, proactively bringing forward thoughtful, mission-aligned opportunities for Food Bank to engage.

Events & Field Content

• Support social media coverage of events, activations, press moments, volunteer opportunities, and partner visits across NYC.

• Capture photos and videos and help turn events and activations into timely social content.

• Conduct or support short, informal interviews with volunteers, neighbors, partners, staff, and, when appropriate, public figures or celebrities.

• Organize and share captured photos, video, and other assets with the Senior Social Media Manager and Communications team.

Influencer, Talent & Cultural Partnerships

• Stay highly attuned to NYC events, pop culture, entertainment, food, music, sports, and emerging talent to identify relevant content, partnership, and activation opportunities.

• Identify and research creators, influencers, comedians, chefs, athletes, celebrities, and cultural tastemakers whose audiences and values align with Food Bank's mission.

• Monitor concerts, comedy shows, cultural events, restaurant openings, festivals, and other high-profile NYC moments for potential opportunities.

• Support creator, influencer, and talent engagement efforts by researching prospects, drafting outreach, coordinating communications, tracking relationships, and helping move opportunities from initial contact to activation.

• Maintain organized trackers and databases for talent, influencers, partnerships, outreach, events, and engagement.

Qualifications and Experience

Required Qualifications

• 1–3 years of experience in social media, digital communications, content creation, marketing, journalism, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn and how to create content for different platforms.
• Demonstrated interest in New York City's cultural landscape, including entertainment, comedy, food, sports, media, creators, and emerging social trends.
• Strong writing, editing, and communication skills.
• Comfortable creating and editing short-form photo and video content.
• Proactive and curious, with the ability to identify opportunities and bring forward ideas.
• Strong organizational skills and attention to detail.
• Comfortable working in a fast-paced environment and responding to timely opportunities.
• Demonstrated ability to approach community storytelling with empathy, respect, and good judgment.
• Experience with Canva, CapCut, Excel/Google Sheets, social scheduling tools, and basic photo/video editing preferred.

Preferred Qualifications

• Experience supporting live events or activations on social media
• Basic video editing and graphic design skills (Canva, Adobe, CapCut, etc.)
• Familiarity with issue-based or advocacy communications
• Knowledge of NYC communities or community-centered storytelling
• Spanish or another commonly spoken NYC language a plus

Education

Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or related field, or equivalent combination of education, training, and/or experience.

Working Conditions / Additional Information

· Hybrid role

· Regular in-person presence required across New York City for events, activations, and field content

· Occasional evening or weekend work for events or activations

· Ability to travel throughout NYC as needed

· Must be able to stand for extended periods during events and lift up to 25 lbs

The compensation for this role ranges from $60,000 to $65,000

Featured Benefits

· Competitive Health Benefit Package (Medical, Dental & Vision)

· 403(b) Retirement Plan with company match

· Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)

· Paid Parental Leave

· Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)

· Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)

· EAP, wellness and mental health resources

· Discounted staff perks (e.g., movie tickets, gym memberships, travel)

People-First Culture

At Food Bank For New York City, we pride ourselves on having a People-First Culture — our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations, and more!