Social Media Manager

The Stanford Graduate School of Business (GSB) is seeking a dynamic, community-oriented Social Media Manager to join our Marketing team. In this role, you will champion the GSB’s digital presence by managing operations for our flagship social media channels and launching new platforms as our digital footprint expands. This position blends social strategy with hands-on, agile execution; you will own the end-to-end editorial calendar, production pipeline, and implementation. You will write engaging, platform-native captions, as well as oversee and review copywriting produced by vendors. While you will leverage your basic photography and videography skills to take your own photos and independently capture “lo-fi” video, you will also partner closely with our Multimedia team on graphic design templates and high-production campaigns, the Digital Marketing Manager on channel strategy and campaign optimization, and the Web Content Strategist to ensure social efforts seamlessly drive SEO visibility and website engagement. To truly succeed in this role, you must be an active, visible presence on our physical campus and within the broader Stanford social media ecosystem. This is not a desk job — we are looking for an outgoing, curious storyteller who regularly explores the GSB campus, attends events in person, reads the stories we publish, and introduces themselves to students and faculty to find the next great sharing opportunity. Beyond the physical campus, you will intentionally build partnerships with stakeholders and other social media managers across the school. You will collaborate with internal and external partners to develop innovative approaches, execute cross-channel campaigns, and administer GSB-affiliated accounts. By staying deeply connected to your peers, you will coordinate multi-group coverage for student and faculty events, navigate diverse stakeholder expectations with diplomacy, and ensure a cohesive narrative for the school. The ideal candidate sits at the intersection of the GSB campus, our online community, and the broader internet culture. You should have a sharp pulse on digital trends, memes, and platform shifts, possessing the rare talent for identifying timely opportunities for a "trendy take" while balancing the professional, institutional voice of an elite business school. On the front lines of our digital community, you will develop and implement a consistent, engaging commenting voice — monitoring GSB-affiliated accounts, student, and alumni conversations to foster meaningful engagement. Finally, you will serve as a vital triage point, monitoring feedback to elevate recurring complaints or customer support questions to the appropriate internal teams. Preferred Duties: Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies by building content topics, tailoring content to outlet platforms, targeting specific audiences, and making key editorial decisions. Strategize to build, grow, and refine the digital community through social media channels and newsletters, while proposing and implementing recommendations for innovative social initiatives. Manage social listening efforts based on comments and online conversations. Provide customer service across digital channels, represent the organization to constituents, and respond to reputation risks by taking appropriate action and recommending solutions to minimize harm. Compile data, analyze, and report on social media use. Continuously analyze how content is performing and create comprehensive reports with strategic recommendations for management. Build support for social initiatives among internal stakeholders. Act as an internal advocate for digital community efforts, driving digital best practices and building strong alignment across groups. Core Duties : Lead digital community-building through social media channels, blogs and the web. Manage development and implementation of digital community strategy for a group, unit, project, program, initiative, channel, organization or unit; including how to engage customers and fundamentally impact their relationship with constituents. Responsible for ownership and management of digital channels and/or the web. Oversee editorial strategy and voice (of the content through the channels). Partner with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination. Manage constituent complaints and reputational issues and other high priorities on digital channels. May hire, coach and manage teams. Minimum Education and Experience: Bachelor's degree and minimum 3 years of relevant experience or a combination of education and relevant experience. Knowledge, Skills and Abilities : Knowledge of the web, technology, social platforms, current and future trends. Excellent writing and analytical skills. Demonstrated problem solver. Ability to leverage current and future trends to help an organization succeed at the initiative level, for a specific group, team or unit. Ability to work independently to meet expected deadlines and schedules. Experience leading highly-functioning teams.