Social Media Manager

Company Description Highlight Social is an award-winning New York-based social media agency specializing in culturally relevant strategy, creative content, influencer marketing, and community engagement. We help leading brands connect with audiences through authentic, platform-native storytelling that drives meaningful engagement and measurable results.

Role Description The Social Media Manager is a full-time remote role responsible for planning, executing, and optimizing social media initiatives across platforms to support Highlight’s clients and agency brand. Day-to-day tasks include developing and implementing social media strategies, creating and scheduling content calendars, and managing community engagement through timely responses and proactive interaction. The role involves monitoring performance metrics, analyzing campaign results, and providing insights to improve reach, engagement, and conversion. The Social Media Manager will collaborate closely with creative, strategy, and account teams to align social content with broader campaign objectives and brand guidelines. This role also includes staying current with platform trends, emerging formats, and best practices to ensure clients’ social presence remains innovative and culturally relevant.

Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing brand accounts across major platforms, including Facebook, Instagram, TikTok and LinkedIn.
• Excellent Communication and Writing abilities in English and Spanish, with a focus on clear, engaging, and culturally aware messaging.
• Proficiency in Content Strategy, including planning content calendars, aligning posts with campaign goals, and tailoring content to different audiences.
• Experience with social media analytics tools, reporting on performance, and using data to refine strategies and optimize campaigns.
• Ability to work independently in a remote environment while collaborating effectively with cross-functional creative and account teams.
• Familiarity with digital marketing principles, paid social campaigns, and best practices for platform-specific content.
• Prior experience in an agency or fast-paced creative environment preferred.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.