Social Media Manager

This role is responsible for developing and executing social media strategies that strengthen brand awareness, drive audience engagement and support business growth. The ideal candidate is a strategic leader with a strong creative vision, capable of managing content initiatives, leading cross-functional teams and transforming business objectives into high-performing social media campaigns.

Department: Digital Marketing

The Anything Group LLC is a full-service digital, marketing, software development and provision, branding, website development and reputation agency, with a full in-house production and filming studio. TAG performs Emotive Engagement and Connection Marketing services across the hospitality, luxury brands and products, fashion, retail and streamed media worlds.

Mission & Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Define the brand's social media vision, content pillars, tone of voice and editorial direction across all platforms.
• Lead content planning and oversee the execution of social media campaigns from concept to publication.
• Collaborate with Graphic Designers, Copywriters, Community Managers, Content Creators and Marketing teams to deliver engaging social media content.
• Monitor campaign performance and optimize strategies based on audience insights, platform analytics and business KPIs.
• Identify emerging social media trends, platform updates and content opportunities to keep the brand relevant and competitive.
• Manage publishing schedules and ensure consistency across all social media channels.
• Provide creative direction and constructive feedback to internal teams and external creative partners.
• Oversee social media reporting and present actionable insights to stakeholders.
• Collaborate with Paid Media teams to align organic and paid social strategies.
• Support influencer partnerships, community initiatives and brand collaborations.
• Continuously improve social media processes, workflows and content performance through testing and innovation.

Personal & Professional skills

• Hold a Bachelor's degree in Marketing, Communications, Digital Marketing or a related field (preferred).
• Have 3+ years of experience in Social Media Management, Digital Marketing or Content Strategy.
• Demonstrate experience developing and executing successful organic social media strategies.
• Possess strong knowledge of major social media platforms, content formats and audience engagement strategies.
• Communicate fluently in English, both written and verbal.
• Demonstrate excellent leadership, communication and stakeholder management skills.
• Possess strong analytical thinking with experience interpreting social media metrics and campaign performance.
• Be highly organized and capable of managing multiple projects simultaneously.
• Demonstrate creativity with a strong understanding of storytelling, branding and content marketing.
• Experience using social media management platforms such as Sprout Social, Hootsuite, Later or Buffer is considered an advantage.
• Experience working with analytics platforms such as Meta Business Suite, Google Analytics or Looker Studio is considered a plus.

Core Skills

• Social Media Strategy
• Adobe package (Illustrator, Design, Photoshop)
• Canva
• Figma (is a plus but non excluyent)
• Content Strategy
• Content Planning
• Campaign Management
• Brand Communication
• Social Media Analytics
• Meta Business Suite
• Stakeholder Management

Working conditions & Benefits

📆 Full-time, working from 9am – 5pm PST Monday to Friday.

🏠 Remote work.

🏖️25 days of PTO per year.

💸Internet, healthcare and gym monthly reimbursements.

🎄Christmas break (we close from Christmas to New Year’s).

🎂Birthday off (with gift included).